Did you know the smiley face emoji can denote awkwardness among Gen-Z? Getty Images
Did you know the smiley face emoji can denote awkwardness among Gen-Z? Getty Images
Did you know the smiley face emoji can denote awkwardness among Gen-Z? Getty Images
Did you know the smiley face emoji can denote awkwardness among Gen-Z? Getty Images

What do emojis mean? How millennials and Gen-Z use them very differently


Thoraya Abdullahi
  • English
  • Arabic

In the beginning, they were just a few keyboard characters at the end of your sentences, added to convey emotion or look “cool”. But when emoticons graduated from simple characters to well-expressed emojis, they spurred a universal language of their own.

For the uninitiated, emoticons are textual portrayals of faces and emotions represented by keyboard characters such as punctuation marks, letters and numbers. Emojis, on the other hand, are the little pictorial icons we all know and love today.

It was 2009 when several engineers from Apple submitted an official proposal to adopt 625 new emoji characters into the Unicode standards, with the decision of making emojis accessible from 2010. Suddenly, they were on phones, social media platforms and emails everywhere.

Millennials versus Generation-Z

Young people did not waste any time incorporating them into their messaging habits. A text without an emoji nowadays might make you seem “dull”, “rude” or too “serious”. Use a thumbs up or a smiley face, however, and you’ll have injected a spot of positivity and enthusiasm into your note.

"When I encounter someone who doesn't use emojis, I immediately sense they are either significantly older than me, or it is work and I have to be extremely professional," says Asma Nur, a Gen-Z public relations specialist in the UAE.

“It makes me uneasy either way. We use them to express our thoughts and feelings without words. With emojis, you can communicate so many things by using one or two icons, cutting down the time you need to type it out. It's time-efficient and conveys emotion easily. It also makes for interesting ways of expressing oneself.”

My conversations are peppered with emojis and seem dry or emotionless without

All of this has made face-to-face or phone conversations a rarer form of communication among young adults. Those in Generation-Z, who were born between 1997 and 2012, might believe growing up in the peak social media era gives them an advantage, but millennials, who were born between 1981 and 1996, were there from the start: they witnessed this new invention come to life.

"I think nowadays emojis have become a huge norm within conversations via text or online," says Mona Arshe, a British millennial teacher and psychologist in the UAE.

"Growing up, it went from emoticons on MSN and Blackberries to later emoji usage on smartphones. Even now, my conversations are peppered with emojis and seem dry or emotionless without. Now, Gen-Z have evolved emoji usage and made several combinations of their own with a different meaning. But I’ve noticed trends move on quick."

Emojis have only grown more sophisticated, too. Every year, Unicode adds more options to its approved list, broadening visual communication and diversifying its selection of icons.

Now you have emojis of different shades and genders, representing a wide variety of occupations and religions, plus people with disabilities. It has become a movement to celebrate and embrace our differences digitally.

And this continues to evolve. As of October 2020, there were 3,521 emojis in the Unicode standards. Nearly one in five tweets contain at least one emoji, and five billion emojis are sent daily over Facebook Messenger, according to Emojipedia statistics.

But there are differences in the ways we use them. Millennials, for example, use emojis simply to make texts friendlier and more understandable. People in this age group consider them an alternative tool for non-verbal cues.

On the other hand, Gen-Z use them in a more nuanced and ironic way.

Here are 7 ways Gen-Z use emojis differently to millennials:

1. Fire 🔥

While millennials might use a heart or even roses to express their approval of someone’s post or picture on social media, Gen-Z may turn to the fire emoji for this, to say something is “hot”, “on fire” (not literally), “lit” or “turnt up”.

2. Eye-roll 🙄

Gifs of celebrities rolling their eyes is a common way of conveying sarcasm or moderate disdain, but not for Gen-Z. For ages 9 to 24, an eye-roll emoji indicates a “duh” moment, often expressing sentiments such as: “Yes, I know I am all that and a bag of chips” or “Why do you even bother asking?”.

3. Slightly smiling face 🙂

You might think this one is quite straightforward – if you’re a millennial, that is. Older folk tend to use the smiley face for its literal meaning, but it’s also often used to express awkwardness or discomfort in situations. For instance, when a friend texts you to apologise for being late, you reply with “smile” to make them uncomfortable and to convey your building frustration.

4. Loudly crying face 😭

This is a classic example of Gen-Z expressing excitement, anger, frustration, laughter and many more overly dramatic feelings. Someone said something hilariously stupid? Or something's so cute you can't handle it? You can use any kind of text with this emoji to exaggerate and highlight your words – it's all in the context.

For older millennials, however, this might just come off as crying and could actually make them worried.

5. Folded hands 🙏

This emoji has sparked so much debate as to what it actually represents. It is commonly used by both generations but in very different ways. Many older millennials use it as high-five, while Gen-Z use it as a please and thank you accompanied by requests. The "person with folded hands emoji" is also used in India to say "namaste".

According to Emojipedia, it means please or thank you, prayer, and rarely a high-five.

6. Eyes, lips, eyes 👁️👄👁️

This combination of emojis, which is usually found in the comments section of a TikTok video, represents staring, shock, anger and surprise or even means "it is what it is". Someone might use this combination of emojis to express helplessness amid the chaotic realities unfolding.

For millennials, these emojis might remind them of the emoticon characters  ¯\_(ツ)_/¯ during BBM or early Facebook days.

7. Clown emoji 🤡

The clown face emoji was approved as part of Unicode 9.0 in 2016, and later saw a notable jump in usage on TikTok. It is often used by Gen-Z to express silliness or playfulness, typically saying "you are foolish or playful" or "you are clowning right now".

Top 10 most used emojis on Twitter 2020

  1. Face with tears of joy 😂
  2. Loudly crying face 😭
  3. Pleading face 🥺
  4. Red heart ❤️
  5. Rolling on the floor laughing 🤣
  6. Sparkles 
  7. Smiling face with heart-eyes 😍
  8. Folded hands 🙏
  9. Smiling face with hearts 🥰
  10. Smiling face with smiling eyes 😊

How our use of emojis has changed in 2021

The coronavirus pandemic has changed our world in many ways, including our use of emojis. Icons related to travel and places (for example, desert island 🏝️) have decreased, while the usage of the medical mask emoji (😷) spiked. In the Mena region, the latter emoji was used prolifically in Egypt and Algeria, followed by Morocco, Saudi Arabia and the UAE, according to statistics from Facebook Mena.

The top 10 emojis used across the Mena region are: face with tears of joy (😂); red heart (❤️); black heart (🖤); smiling face with heart-eyes (😍); rolling on the floor laughing (🤣); face blowing a kiss (😘); rose (🌹); sparkling heart (💖); heart suit (♥️); broken heart (💔).

That said, there are some instances in which emoji use still hasn’t become the norm – for example, in the job-hunting process.

"We are yet to see an emoji on a CV,” says Louise Vine, managing director of Inspire Selection, a recruitment company in Dubai. “I don’t think it’s required since an emoji is a form of expressing your emotions and your CV should state facts. The two do not go hand in hand.”

However, she adds, they can be OK to use once a relationship has been established. “In emails, once rapport has been built between a candidate and a client, we do use emojis, such as a smiley face or perhaps a ‘sad’ one, when appropriate. It would also depend on who the audience is and the tone of the email.

"In short, we would not be offended to receive an email with an appropriate emoji.”

Sarah Rasmi, a licensed psychologist and founder of the UAE’s Thrive Wellbeing Centre, clarifies that “emojis add more emotions to a message, they can lighten things up, soften a negative or a difficult message, and also be playful”.

But they can also make it more challenging to read people over text, she warns. “Different people can interpret emojis in different ways.” Case in point: millennials versus Gen-Z.

Rasmi still describes them as an “integral part of our communication” that can be used to “strengthen our message and deepen our bond”.

Ultimately, though, they’ll never replace face-to-face contact, no matter how old you are. “Seeing someone smile in person is more likely to conjure feelings of warmth and closeness than looking at a smiling emoji.”

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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Transmission: 8-speed dual-clutch automatic

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On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

UAE v Zimbabwe A, 50 over series

Fixtures
Thursday, Nov 9 - 9.30am, ICC Academy, Dubai
Saturday, Nov 11 – 9.30am, ICC Academy, Dubai
Monday, Nov 13 – 2pm, Dubai International Stadium
Thursday, Nov 16 – 2pm, ICC Academy, Dubai
Saturday, Nov 18 – 9.30am, ICC Academy, Dubai

Women’s World T20, Asia Qualifier

UAE results
Beat China by 16 runs
Lost to Thailand by 10 wickets
Beat Nepal by five runs
Beat Hong Kong by eight wickets
Beat Malaysia by 34 runs

Standings (P, W, l, NR, points)

1. Thailand 5 4 0 1 9
2. UAE 5 4 1 0 8
3. Nepal 5 2 1 2 6
4. Hong Kong 5 2 2 1 5
5. Malaysia 5 1 4 0 2
6. China 5 0 5 0 0

Final
Thailand v UAE, Monday, 7am

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Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

Results

2-15pm: Commercial Bank Of Dubai – Conditions (TB) Dh100,000 (Dirt) 1,400m; Winner: Al Habash, Patrick Cosgrave (jockey), Bhupat Seemar (trainer)

2.45pm: Al Shafar Investment – Handicap (TB) Dh80,000 (D) 1,200m; Winner: Day Approach, Ray Dawson, Ahmad bin Harmash

3.15pm: Dubai Real estate Centre – Handicap (TB) Dh80,000 (D) 1,600m; Winner: Celtic Prince, Richard Mullen, Rashed Bouresly

3.45pm: Jebel Ali Sprint by ARM Holding – Listed (TB) Dh500,000 (D) 1,000m; Winner: Khuzaam, Pat Dobbs, Doug Watson

4.15pm: Shadwell – Conditions (TB) Dh100,000 (D) 1,600m; Winner: Tenbury Wells, Royston Ffrench, Salem bin Ghadayer

4.45pm: Jebel Ali Stakes by ARM Holding – Listed (TB) Dh500,000 (D) 1,950m; Winner: Lost Eden, Andrea Atzeni, Doug Watson

5.15pm: Jebel Ali Racecourse – Handicap (TB) Dh76,000 (D) 1,950m; Winner: Rougher, Pat Dobbs, Doug Watson

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PROFILE OF INVYGO

Started: 2018

Founders: Eslam Hussein and Pulkit Ganjoo

Based: Dubai

Sector: Transport

Size: 9 employees

Investment: $1,275,000

Investors: Class 5 Global, Equitrust, Gulf Islamic Investments, Kairos K50 and William Zeqiri

Election pledges on migration

CDU: "Now is the time to control the German borders and enforce strict border rejections" 

SPD: "Border closures and blanket rejections at internal borders contradict the spirit of a common area of freedom" 

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The Africa Institute 101

Housed on the same site as the original Africa Hall, which first hosted an Arab-African Symposium in 1976, the newly renovated building will be home to a think tank and postgraduate studies hub (it will offer master’s and PhD programmes). The centre will focus on both the historical and contemporary links between Africa and the Gulf, and will serve as a meeting place for conferences, symposia, lectures, film screenings, plays, musical performances and more. In fact, today it is hosting a symposium – 5-plus-1: Rethinking Abstraction that will look at the six decades of Frank Bowling’s career, as well as those of his contemporaries that invested social, cultural and personal meaning into abstraction. 

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Company Profile 

Founder: Omar Onsi

Launched: 2018

Employees: 35

Financing stage: Seed round ($12 million)

Investors: B&Y, Phoenician Funds, M1 Group, Shorooq Partners

How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

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SCORES IN BRIEF

New Zealand 153 and 56 for 1 in 22.4 overs at close
Pakistan 227
(Babar 62, Asad 43, Boult 4-54, De Grandhomme 2-30, Patel 2-64)

Short-term let permits explained

Homeowners and tenants are allowed to list their properties for rental by registering through the Dubai Tourism website to obtain a permit.

Tenants also require a letter of no objection from their landlord before being allowed to list the property.

There is a cost of Dh1,590 before starting the process, with an additional licence fee of Dh300 per bedroom being rented in your home for the duration of the rental, which ranges from three months to a year.

Anyone hoping to list a property for rental must also provide a copy of their title deeds and Ejari, as well as their Emirates ID.

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

Company Profile:

Name: The Protein Bakeshop

Date of start: 2013

Founders: Rashi Chowdhary and Saad Umerani

Based: Dubai

Size, number of employees: 12

Funding/investors:  $400,000 (2018) 

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