Western pop goes through cycles, and music from the Arab world is no different.
Where the former incorporates emerging styles such as EDM, hip-hop and reggaeton, modern Arab pop music also tries to adapt and expand by looking around the region for the next big thing.
Nearly a decade ago, the Moroccan song was in vogue, with many leading pop-stars singing in the dialect and adopting the country's sturdy rhythms – including Emirati singer Hussain Al Jassmi and Syrian singer Assala.
Then the attention turned towards the Gulf, with the Khaleeji pop style reigning supreme from around 2015, until the most recent takeover in about 2018. Since then it has been all about the mountainous melodies of the Iraqi folk song and the Egyptian electro lashings of Mahraganat.
But with the arrival and ascendancy of promising singer-songwriter Bahjat, we could be seeing a new regional flavour coming to the fore.
Libyan, with a Swedish twist.
For the last seven years, the 24-year-old Libyan has built an intriguing body of immaculately constructed pop songs, including last year's impressive Istanbul (which has had more than five million streams).
His latest track Halba, which in the Libyan dialect means Too Much, is his best song yet and is set to make a real impression in the Arab world, but also beyond.
Released on Thursday, April 2, it was immediately placed in Spotify’s influential regional playlist Arab X – a guaranteed way to spread the word about the talented independent artist.
It's not hard to see why it got the prestigious slot, as Halba is a wonderfully breezy synth-pop tune composed by a steady hand.
From fleeing Libya to learning under Max Martin
After his family fled Libya in 2011, Bahjat (full name Bahjat Alturjman) spent six years in Malta where he went to high school and composed his own songs.
It was the quality of these home recordings that nabbed him a place in Sweden’s prestigious pop music academy Musikmakarna in 2017.
Among the intensive song-writing and production classes, he also received rare one-on-one instruction by none other than super music producer Max Martin (who's worked with The Weeknd, Taylor Swift and Katy Perry).
That tuneful Swedish know-how is all over Halba, which offers much needed escapist fun in these times of isolation.
"When it comes to me releasing a song, it's not really dictated by anything other than what I am feeling," he tells The National from his now permanent residence in Stockholm.
“Even in today’s times we need to have that summer feeling. And if we can’t go outside, then maybe I can bring that feeling to you at home through your headphones. Hopefully people will live with this song for a while and then in a few months, when we are really in summer and we can finally go out again, then it will really take off.”
The exciting aspect of the release is that it has the potential to travel much further than the region.
If it does, it will be a welcome development, as Arab pop artists have an abysmal record when it comes to creating crossover success.
Attempts to sonically marry east and west has resulted in plenty of dire offerings over the years by some of the region's biggest stars: examples include 2013's clubby but tepid Weynak Habibi by Lebanon's Assi Helani and Egyptian singer Tamer Hosny's 2015 auto-tuned howler, Smile – a three minute aural punishment compounded further by a guest verse from Jamaican singer Shaggy.
Bahjat could be one of the first regional artists to crack that long elusive code.
Halba is a song well and truly constructed in the western pop format. The vocals are devoid of any unnecessary histrionics and remain sharp and focused, while the song is built on a sea of layered synths and bubbling beats that smoothly gain momentum until arriving at a dynamic sun-kissed chorus.
The Libyan dialect, both strident and elastic, is pop music gold
The fact that Halba's Arab roots are subtle is precisely why it works. Unlike Smile, the Arabic melodies don't land on the track like a lead balloon.
Instead, they are deftly weaved in through the spiralling electro keyboard riffs of the chorus that echo Mahraganat music.
Bahjat’s word play is also perfectly pitched: with the track switching between English and Arabic throughout, the words chosen are spot on and never jar.
And this brings us to what could be Halba's biggest revelation, which is just how good the Libyan dialect sounds in pop music form. It is both strident and elastic. It can be elongated to stretch out a note or clipped to sharp staccato to provide an extra surge of rhythm.
Bahjat thinks the dialect has the potential to gain traction across the region, as it offers a singer a variety options.
“One example is the word ‘and’. Now in standard Arabic, it is normally pronounced as ‘wa’, while in our language you pronounce as ‘oooo.’ Now as a pop music songwriter, I can do a lot with that word. It is very handy,” he says. “But the thing is, I eventually learned this in my journey as a songwriter. The real reason why I sing in this style of Arabic is because this all I know.”
We are all connected now. When I look at who is listening to me online, the first country I see is America with 150,000 listeners. Music is now global
And there is nothing wrong with that. Bahjat says people now are more open than ever to experiencing new cultures through music.
“I just feel we are all connected now. When I look at who is listening to me online and the first country I see is America with 150,000 listeners, it makes me realise how music is now global,” he says.
“This makes me want to be attached to my culture and promote it even more. This is already happening anyway with people like [Colombian reggaeton singer] Maluma and [K-pop band] BTS showcasing their country to the world. It makes me realise that I can also crossover and show my Arab culture to the world. This excites me and gives me even more confidence as I continue in my career.”
TO%20CATCH%20A%20KILLER
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EDamian%20Szifron%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStars%3A%3C%2Fstrong%3E%20Shailene%20Woodley%2C%20Ben%20Mendelsohn%2C%20Ralph%20Ineson%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%202%2F5%3C%2Fp%3E%0A
MATCH INFO
Southampton 0
Manchester City 1 (Sterling 16')
Man of the match: Kevin de Bruyne (Manchester City)
Analysis
Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more
Zayed Sustainability Prize
In numbers: China in Dubai
The number of Chinese people living in Dubai: An estimated 200,000
Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Five films to watch
Castle in the Sky (1986)
Grave of the Fireflies (1988)
Only Yesterday (1991)
Pom Poki (1994)
The Tale of Princess Kaguya (2013)
Mohammed bin Zayed Majlis
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
Zayed Sustainability Prize
Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
The biog
Marital status: Separated with two young daughters
Education: Master's degree from American Univeristy of Cairo
Favourite book: That Is How They Defeat Despair by Salwa Aladian
Favourite Motto: Their happiness is your happiness
Goal: For Nefsy to become his legacy long after he is gon