Ghada Adel, Jamila Awad and Fadwa Abed star in the Egyptian Ramdan drama Lunch Box. Photo: YouTube
Ghada Adel, Jamila Awad and Fadwa Abed star in the Egyptian Ramdan drama Lunch Box. Photo: YouTube
Ghada Adel, Jamila Awad and Fadwa Abed star in the Egyptian Ramdan drama Lunch Box. Photo: YouTube
Ghada Adel, Jamila Awad and Fadwa Abed star in the Egyptian Ramdan drama Lunch Box. Photo: YouTube

Lunch Box director sorry for 'painful scene' criticised for resembling suffering in Gaza


Saeed Saeed
  • English
  • Arabic

The director of an Egyptian crime-comedy series has issued an apology following complaints about a scene that appeared to resemble the suffering of a family in Gaza.

Hisham Al Rashidi said any distress caused by the “painful scene” in Saturday's episode of Lunch Box was “completely unintended”.

The Arabic remake of the US series Good Girls is airing nightly during Ramadan on Egyptian broadcaster Al Nahar TV.

It has been criticised for a scene which appeared to closely resemble a video, spread on social media in October, of a Palestinian woman searching a Gaza hospital for her dead son, Youssef, following an Israeli bombing raid.

In the Lunch Box episode broadcast on Saturday, lead character Nada, played by actress Jamila Awad, goes into an electronic store looking for an employee who is also named Youssef. The dialogue that follows is similar to the real-life video from Gaza.

In a post on Instagram Stories, Al Rashidi said: “An apology is due to everyone for whom the dialogue of the painful scene of our sisters [in Gaza] was similar to the dialogue of the scene of the series, which was completely unintended.

“May God give patience to our people in Palestine and help them.”

The scene has been described as insensitive by some viewers, who called for a boycott of the show.

Posting on X, user Israa Al Hakeem wrote: “The least we can do about the decline of the Lunch Box series and its [production] team is to boycott the work … Do not tolerate the pain in Gaza.”

Fellow X user Ahmed Al Hossany used the word “vulgarity” to describe the scene and also criticised “the sloppiness [of] the writing, performance and photography”.

While there has been no official response on her social media channels, Awad reportedly posted a now-deleted statement on X stating that the scene's similarity to the tragic incident in Gaza was not part of the original script and that the tweak was down to actor improvisation.

An Egyptian remake of the American series Good Girls (2019 to 2021), Lunch Box follows the lives of three housewives turning to crime to alleviate their financial struggles.

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Company info

Company name: Entrupy 

Co-founders: Vidyuth Srinivasan, co-founder/chief executive, Ashlesh Sharma, co-founder/chief technology officer, Lakshmi Subramanian, co-founder/chief scientist

Based: New York, New York

Sector/About: Entrupy is a hardware-enabled SaaS company whose mission is to protect businesses, borders and consumers from transactions involving counterfeit goods.  

Initial investment/Investors: Entrupy secured a $2.6m Series A funding round in 2017. The round was led by Tokyo-based Digital Garage and Daiwa Securities Group's jointly established venture arm, DG Lab Fund I Investment Limited Partnership, along with Zach Coelius. 

Total customers: Entrupy’s customers include hundreds of secondary resellers, marketplaces and other retail organisations around the world. They are also testing with shipping companies as well as customs agencies to stop fake items from reaching the market in the first place. 

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An Islamic bond structured in a way to generate returns without violating Sharia strictures on prohibition of interest.

Updated: March 20, 2024, 12:30 AM