Judith Horok, author of Modern Arab Women. Fatima Al Marzouqi / The National
Judith Horok, author of Modern Arab Women. Fatima Al Marzouqi / The National
Judith Horok, author of Modern Arab Women. Fatima Al Marzouqi / The National
Judith Horok, author of Modern Arab Women. Fatima Al Marzouqi / The National

Modern Arab Women: book aims to dispel cultural misconception


  • English
  • Arabic

For some it is their sense of having got something right that fuels the desire to write a book. For Judith Hornok it was the realisation that she had got something completely and utterly wrong.

"My perception [about Arab countries] was very one-sided" she admits. "Radical, domineering men oppressing women and forcing them to cover themselves. I judged something I had never seen or experienced. I wasn't critical enough. I made a big mistake."

It is a refreshing starting point, this mea culpa, and a "big mistake" that Hornok sets out to rectify with her book, Modern Arab Women: The New Generation of the United Arab Emirates. The book, which is available across the UAE, is in 20 chapters, each a stand-alone interview with an Emirati woman from disciplines as varied as business, film, medicine and politics. It is the result of eight years of travel on Hornok's part, moving between the UAE and her home in Vienna, Austria, building relationships, trust and understanding. But, far from the completion of a task the book is, as far as Hornok is concerned, only the start of a life mission. She feels it is her personal responsibility to address the misapprehension she herself once held wherever she finds it in others. It has taken her across Europe and into the United States, where she has lectured and hosted discussions on the realities of being a modern Arab woman. And the thing that sparked all this happened, as so many life-changing revelations do, purely by chance.

She says, "I never wanted to come to the Arab countries. I was working as a journalist for a big newspaper in Vienna, covering Formula One, business stories, big celebrity profiles.

"I thought of Arab countries and I could think only of the women covered and oppressed. I remember even when a girlfriend went there for business and came back and said, 'Judith, you would like it.' I rejected it. But then my old life brought me to it in spite of this."

Her old life - a whirl of glamour and high pressure - saw her sent to cover a European Class 1 Powerboat race. There were people there from Qatar, from Bahrain and from the UAE.

"I met my first Emiratis," Hornok recalls. "And I was really impressed. They treated me with respect. They were highly educated and straight away they were not what I thought they would be. I wanted to learn more. That is how it began. That is how the UAE became the first Arab soil I set foot on and you know I am really grateful to the country and the people because they totally changed my outlook and my approach to life."

It is rather a grand statement but, as she sits sipping water in the lobby bar of the Shangri La, Abu Dhabi, it is quite clear that she absolutely means it. Hornok is not a woman who does things by half. It just isn't part of her emotional make-up, as she later explains, "When somebody shows me a glass half empty I don't see that. I see it as completely full."

She wants to see the best in things - in people, in situations - and she feels the onus is on her to share the results with as wide an audience as possible. It is an endearing - if slightly exhausting - trait, this chatter of energy and it comes through on every page of the recently published book, thanks to the idiosyncratic format chosen by its author.

Rather than editorialise her subjects Hornok has chosen to simply transcribe her conversations with the women complete with insertions noting smiles, laughter, the offering of gifts and so on. So the opening interview with Sheikha Lubna Al Qasimi, UAE Minister of Foreign Trade, starts with such niceties as the sheikha enquiring after Hornok's health.

"I wanted it to be as pure as possible," Hornok explains earnestly. "I don't want to tell all the time what I'm thinking. I want it to be so that you take your time and you know who these people are and you hear them, not my interpretation."

Across the chapters, the impression that comes through in encounters with Sheikha Lubna, with writer Sara Al Jarwan, with businesswoman Muna Easa Al Gurg, with racing driver Nahla Al Rostamani and so on is not so much one of an academic study or an agenda-driven work, but of a series of interlinking conversations. These are women discussing their lives and dovetailing the professional and personal in a way that is both peculiarly female and peculiarly global.

Hornok says: "This book is for people outside the UAE, for the western audience and it is for people inside the UAE too. It is for the expats who maybe have little contact with the Emirati women and the Emiratis themselves.

"I talk to these women and they are all asking the same sorts of questions about how to balance life and all the roles she must have in life. Sometimes I wonder how do they do it? They have their job, their position in their family, social responsibility ... they are modern and they are in their culture too."

Hornok offers, as an example, Sheikha Lubna's reaction to being offered her ministerial role. Sheikh Abdullah bin Zayed, now Minister of Foreign Affairs, called her and said that the president of the country wanted her to be Minister of Economy. She replied: "I have to ask my mother."

"You see," Hornok smiles. "This shows how a woman can be on an international platform but really so much in her own culture.

"But when I spoke to these women I really had the feeling that they were so proud of their country. In the West we have a lot to be proud of too but often we forget it."

The way Hornok sees it, that cultural pride has been lost amid the flurry of modern life, of career demands and relationship expectations. She cites the fast pace of life as a root cause. It is a pace that, she says, has not yet fully engulfed the UAE woman in part because of the nation's relative youth and in part because of the traditional values that remain shored up around her.

"But it is very challenging now for generations here in the UAE like everywhere. In the old days they were sitting for hours with coffee and talking. Today they have so many projects ... the rhythm of life is changed. It will be a big challenge to hold on to the traditional part of life. In the West I think we lost a lot. A lot of women in the West are alone and though it's nice to be single, to be free and have no responsibility, I wonder sometimes have we lost the ability to compromise?"

What, Hornok ponders, is the right or wrong way to live your life?

Before quickly concluding that there is no right or wrong way to live one's life only "wisdoms" to be taken from your own and others.

For Hornok much of the "wisdoms" she has found in the women she has spoken to stem from what she calls the "Bedouin style" - giving and receiving, taking care of others, forgiving and recognising that some worries can simply be given up to God. "Inshallah," she smiles. "It really is fantastic. All my life I have been a fighter, pushing for things to happen, but this idea that you have to sometimes let go and that whatever is meant for you will be ... I would say thank you to the people who have taught me this."

It is not just women, she says, who have proved instrumental in her own enlightenment or in the atmosphere of nurturing and tolerance that she understands to be at the heart of the UAE.

She says: "In a way this book is also about the new generation of Arab men because without their goodwill and support, the development of these women would never have gained this incredible momentum." It is the antithesis of the prejudiced view of oppression she once held and, she believes, a defining feature of the UAE, its foundation, its development and its continued growth.

"But still when I go home, people talk about Arab countries as if they are all one and they say, 'Oh, the poor girls, they are not free, they are covered,' and I feel a responsibility to explain.

"I could have filled a library with all the interesting women I met but I have to choose just some; maybe I will do another. The most precious investment for the 21st century is getting to know each other better. It is really so important that the West gets a better picture of the Arab world and that we connect with each other's wisdoms. This is the message I hope I get through with my book."

Company%20profile
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Poacher
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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Batti Gul Meter Chalu

Producers: KRTI Productions, T-Series
Director: Sree Narayan Singh
Cast: Shahid Kapoor, Shraddha Kapoor, Divyenndu Sharma, Yami Gautam
Rating: 2/5

EMERGENCY PHONE NUMBERS

Estijaba – 8001717 –  number to call to request coronavirus testing

Ministry of Health and Prevention – 80011111

Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre

Emirates airline – 600555555

Etihad Airways – 600555666

Ambulance – 998

Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries

The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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