
Jeffery Deaver says his success comes from formula and audience data. Sarah Dea / The National
Jeffery Deaver says his success comes from formula and audience data. Sarah Dea / The National
Jeffery Deaver: 'My biggest fear is disappointing my readers. It keeps me awake at night'
'I do look at writing as a business. I read the numbers and demographics,' says the American thriller author Jeffery Deaver.