![Jeffery Deaver says his success comes from formula and audience data. Sarah Dea / The National](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2NSIQ3USHMYIMLDGCBLEWOXSIQ.jpg?smart=true&auth=33de3b4034f3c7e266428a97c82f7b8d2972ee782cb72cea70a8fe931ebcea79&width=400&height=225)
Jeffery Deaver says his success comes from formula and audience data. Sarah Dea / The National
Jeffery Deaver says his success comes from formula and audience data. Sarah Dea / The National
Jeffery Deaver: 'My biggest fear is disappointing my readers. It keeps me awake at night'
'I do look at writing as a business. I read the numbers and demographics,' says the American thriller author Jeffery Deaver.