Netflix expands deal with 'Bridgerton' producer Shonda Rhimes

The deal allows Rhimes and her company to exclusively produce, stream and distribute feature films and other content

Producer Shonda Rhimes's extended deal with Netflix comes on the heels of the success of 'Bridgerton'. Reuters

Netflix announced on Thursday the expansion of its deal with Bridgerton television producer Shonda Rhimes, adding feature films, gaming and live events to its pact with her company.

Netflix said the deal with Rhimes and her Shondaland media company would give the streaming platform the opportunity to "exclusively produce, stream and distribute feature films as well as potential gaming and virtual reality content."

"The pact currently includes a branding and merchandise deal for Shondaland Media content, which will now add live events and experiences," the company said.

Bridgerton, a modern twist on Jane Austen-style historical romance, was a huge hit for Netflix and three more seasons have already been ordered.

Rhimes, who also created the hit ABC television shows Grey's Anatomy and Scandal, was one of the first big TV producers to be lured to Netflix when she signed a multi-year deal to produce content for the streaming platform in 2017.

The expanded deal with Netflix will also include financial support for a diversity initiative launched by Shondaland aimed at increasing the numbers of women and people of colour in the entertainment industry. It will invest the “financial and technical infrastructure to support Shondaland’s mission to create DEIA (Diversity, Equity, Inclusion, Accessibility) programmes that can increase industry workplace representation for underrepresented groups both domestically and in the UK,” Netflix said.

In a statement, Rhimes said she was excited to expand her relationship with Netflix and praised the company for "supporting my creative vision and showing a continued dedication to the innovation that has made Netflix such a powerhouse."