Iran blocks Instagram site of Tehran’s ‘rich kids’

The 'richkidsoftehran' Instagram account has sparked controversy in Iran, with critics pouring scorn on the new rich in the country.

A screen image of the Instagram account Rich Kids of Tehran.
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TEHRAN // Iran has blocked access to an Instagram page devoted to the lifestyle of Tehran’s young elite which it deemed “vulgar”.

“Richkidsoftehran” stirred indignation and spawned a rival site on how the majority in Iran live.

Created in September on the photo-sharing service, it attracted almost 90,000 followers, with its contributors saying they wanted to show another image of Iran from the stereotypes in the West.

Its photo gallery was filled with Ferraris, Maseratis, luxury watches, expensive homes in upmarket northern Tehran – “all the accessories a Persian boy needs”.

It also showed drink-fuelled parties and girls in Western dress, despite the ban on alcohol in Iran, where women are obliged to wear headscarves.

On Thursday, the Instagram page was blocked because of its “vulgar” content, according to, a news site considered close to Islamic conservatives in the country.

“These kinds of shows are for the people who are empty inside and now they want to fill that emptiness by showing off,” read one comment on the Instagram page.

The “richkidsoftehran” also started a page on Facebook earlier this month. But like Twitter and YouTube, it is inaccessible in Iran on the grounds that they undermine Islamic values.

Hafte-Sobh newspaper took aim at "a class of young people who stubbornly and with the backup of their wealth, are having fun and live their own special way of life, and the Iranian system cannot touch them".

Taadol newspaper poured scorn on "a class of nouveau riche who cropped up like mushrooms" during the presidency of Mahmoud Ahmadinejad from 2005 to 2013.

Government “stocks and corruption allowed the birth of these nouveaux riches in an extraordinary way, especially through commerce”, it said.

The rival site, “poorkidsoftehran”, pokes fun at their rich counterparts.

Instead of a Porsche, it features the keys of a Saipa Pride, one of the cheapest cars on the Iranian market.

* Agence France-Presse