Dubai Plus, a privilege card for government employees, has been launched to offer more benefits and discounts, including loyalty points on purchases and services.
The Department of Economic Development and Dubai Government human resources department initiative involves a secure smart card, a management platform, as well as a web and mobile application.
The cardholder can make purchases in Dubai, pay for public transport and other Roads and Transport Authority services.
The programme is in line with the government’s initiative to make Dubai a green city, as it will reduce carbon footprint by using electronic channels instead of print to reach out to consumers.
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