DUBAI // The Axis of Evil comedian Wonho Chung is developing his own programme for the Showtime television network - and he will be telling his jokes in Arabic.
Arab comedians normally perform in English, but Chung, who is half South Korean and half Vietnamese, is breaking with tradition.
Chung, 26, can speak Arabic fluently and believes he can "win the hearts" - and laughs - of audiences by speaking their language.
He disarmed the audience at a recent show, telling them, "I don't speak Arabic", before bursting into a classic song by the late Egyptian singer Abdul Halim Hafez.
Currently, Chung is the face of Showtime's Show Comedy channel and is the host of its Friday Night Live programme. While Chung cannot give details about his new project, he said it would be an Arabic-language programme and could be launched before the end of this year.
The only real comedy scene in the region is the hugely popular Axis of Evil show, whose Arab comedians - Aron Kader, Nemr Abu Nasser and Ronnie Khalil - perform in English. Chung, who was compère of the show, only started performing his stand-up comedy routines about eight months ago.
"Once I start doing comedy in English, I'll just be compared to the Axis of Evil," he said.
"In Arabic, I'm one of a kind. There's no reference for me."
But he says delivering comedy in Arabic poses a new challenge. "Comedy in Arabic just isn't the same. A punchline in English is so different.
"All of us in the Axis have grown up listening to comedy in English, so that's how we've practised," he said.
Chung refuses to interchange English and Arabic, saying the Arabic market is the one he wants to capture. "It takes time to practise a routine, and I need to establish myself as an Arabic-language presenter/comedian. Doing Arabic only gives me an exclusive market," he said.
"I'm winning their hearts as soon as I speak Arabic."
Even with his fluency in Arabic, Chung's routines still have to reach out to the various nationalities in the multicultural UAE.
It is easier to cross geographical boundaries in English among Arab audiences because of the differences between dialects, such as Lebanese and Jordanian or Egyptian and North African.
Even learning to deliver the Arab sense of humour was a challenge when preparing routines, Chung said.
"At least in Dubai, English unifies the Arabs," he said. "Many Arabs don't understand some other dialects like Jordanian or Lebanese as they're so different, so it means you can totally lose the punchline."
Chung, who has been in the UAE for just more than four years, said if there were more Emirati artists, the UAE's fledgling arts scene could embrace a far wider audience.
"Dubai's great, but it's not a true reflection of Arab culture," he said. "Dubai is creating a new strand of Arabs. They're very ambitious and driven and focused.
"The arts here needs more Emiratis. There are so much less Emiratis than in other sectors and if that changed then the popularity of Arab-language arts would increase. They are much more concentrated in areas like banking and so on."
@Email:mswan@thenational.ae
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Install an air filter in your home.
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Shower or bath after being outside.
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Directed by: Jeethu Joseph
Starring: Mohanlal, Meena, Ansiba, Murali Gopy
Rating: 4 stars
Dubai World Cup nominations
UAE: Thunder Snow/Saeed bin Suroor (trainer), North America/Satish Seemar, Drafted/Doug Watson, New Trails/Ahmad bin Harmash, Capezzano, Gronkowski, Axelrod, all trained by Salem bin Ghadayer
USA: Seeking The Soul/Dallas Stewart, Imperial Hunt/Luis Carvajal Jr, Audible/Todd Pletcher, Roy H/Peter Miller, Yoshida/William Mott, Promises Fulfilled/Dale Romans, Gunnevera/Antonio Sano, XY Jet/Jorge Navarro, Pavel/Doug O’Neill, Switzerland/Steve Asmussen.
Japan: Matera Sky/Hideyuki Mori, KT Brace/Haruki Sugiyama. Bahrain: Nine Below Zero/Fawzi Nass. Ireland: Tato Key/David Marnane. Hong Kong: Fight Hero/Me Tsui. South Korea: Dolkong/Simon Foster.
It’ll be summer in the city as car show tries to move with the times
If 2008 was the year that rocked Detroit, 2019 will be when Motor City gives its annual car extravaganza a revamp that aims to move with the times.
A major change is that this week's North American International Auto Show will be the last to be held in January, after which the event will switch to June.
The new date, organisers said, will allow exhibitors to move vehicles and activities outside the Cobo Center's halls and into other city venues, unencumbered by cold January weather, exemplified this week by snow and ice.
In a market in which trends can easily be outpaced beyond one event, the need to do so was probably exacerbated by the decision of Germany's big three carmakers – BMW, Mercedes-Benz and Audi – to skip the auto show this year.
The show has long allowed car enthusiasts to sit behind the wheel of the latest models at the start of the calendar year but a more fluid car market in an online world has made sales less seasonal.
Similarly, everyday technology seems to be catching up on those whose job it is to get behind microphones and try and tempt the visiting public into making a purchase.
Although sparkly announcers clasp iPads and outline the technical gadgetry hidden beneath bonnets, people's obsession with their own smartphones often appeared to offer a more tempting distraction.
“It's maddening,” said one such worker at Nissan's stand.
The absence of some pizzazz, as well as top marques, was also noted by patrons.
“It looks like there are a few less cars this year,” one annual attendee said of this year's exhibitors.
“I can't help but think it's easier to stay at home than to brave the snow and come here.”
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From Zero
Artist: Linkin Park
Label: Warner Records
Number of tracks: 11
Rating: 4/5
List of officials:
Referees: Chris Broad, David Boon, Jeff Crowe, Andy Pycroft, Ranjan Madugalle and Richie Richardson.
Umpires: Aleem Dar, Kumara Dharmasena, Marais Erasmus, Chris Gaffaney, Ian Gould, Richard Illingworth, Richard Kettleborough, Nigel Llong, Bruce Oxenford, Ruchira Palliyaguruge, Sundaram Ravi, Paul Reiffel, Rod Tucker, Michael Gough, Joel Wilson and Paul Wilson.
Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
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Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
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The specs
Engine: 3-litre twin-turbo V6
Power: 400hp
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Cast: Akshaye Khanna, Richa Chadha, Meera Chopra & Rahul Bhat
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Producers: Kumar Mangat Pathak, Abhishek Pathak & SCIPL
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COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
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Starring: Nayanthara, Vignesh Shivan, Radhika Sarathkumar, Nagarjuna Akkineni
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Rating: 3.5/5