Let me test out a theory on you. One of the biggest movies of all time was Raiders of the Lost Ark. It was directed by Steven Spielberg and produced by George Lucas – pretty much the most successful team of moviemakers in history – and it spawned three follow-up pictures, each one a major box office success.
The hero character of the series was called, what? Do you remember?
Of course you do. It was “Indiana Smith”, the swashbuckling archaeologist action man played, perfectly, by Harrison Ford.
That’s what he was called at first, anyway. During the development phase of the project, though, “Indiana Smith” just didn’t seem right to Spielberg and Lucas. There was just some mysterious spark that seemed missing from the name, some lack of zip or punch.
So they finally settled on “Indiana Jones”, and the rest was a multibillion dollar movie.
The question this raises is, would the movies have been as successful if Spielberg and Lucas had stuck with their original name? Does Indiana Smith and the Temple of Doom have the same magic ring? I can't help but think not. And although there is no hard evidence to prove this, there's a powerful sense that "Indiana Jones" is the name for a major movie here, and "Indiana Smith" is the name of a one-picture so-so performer.
In other words, it’s hard to know when you embark on making a movie – or a television show or, I suppose, any other kind of risky enterprise – exactly what’s going to work and what’s going to fail. Or why.
There are about 700 million iPhones in use worldwide, though apparently very few of their owners are much interested in Steve Jobs, the creator and impresario of the smartphone. The recently released Steve Jobs, a biographical film directed by Danny Boyle and written by Aaron Sorkin, has sputtered to a slow crawl at the box office. That came as an unwelcome surprise to the studio, Universal, which expected the movie to make about US$20 million last week. It took in less than $10 million.
And that's not the only highly-anticipated autumn movie that has had a hard time finding an audience. Rock the Kasbah, a Bill Murray-starring action comedy and the musical Jem and the Holograms both flopped in cinemas. And Vin Diesel's latest project, The Last Witch Hunter, hasn't shown much success there, either.
It's easy in hindsight to point out each picture's flaws. Audiences may not be interested in more Vin Diesel after this year's gigantic hit Furious 7. And there's no real reason why iPhone owners would be all that intrigued by the life and times of Apple's CEO – after all, everyone owns a toaster, too, but who would line up to see a biographical film about Charles Strite? (He invented the modern pop-up toaster, which I'm sure you knew.)
Maybe people are tired of Bill Murray. Maybe they don't want to see any more musicals. Maybe the lacklustre box office response to Tom Hanks' and Steven Spielberg's latest collaboration, Bridge of Spies, is just a symptom of bad timing or seasonal tastes. But all told, the autumn losers at the box office represent more than $200 million worth of studio investments when the cost of each film and the requisite promotional efforts are totalled up. A rational person – someone fluent in current business trends and elemental economic philosophy – might expect the studios involved to rethink their strategy, to rework the ways in which projects get moved from "maybe" to "roll film".
That won't happen. The people who make movies – and the people who pay for them, which includes studios and hedge funds and large pools of investment cash – know that there really is no way to know why one movie soars and another crashes. There isn't a rational explanation behind the success of The Martian and the total collapse of The Last Witch Hunter. Both movies have big stars; both have compelling stories with book tie-ins; both promise a certain kind of action and suspense. And there's no particular underlying logic to explain why Bill Murray's latest offering suffered while Jack Black's, Goosebumps, has done so well.
Trying to make sense of it all, in fact, is a sure-fire way to lose more. People who come to Hollywood convinced they’re gifted with a nose for hits – people, in other words, who are delusional and possibly insane – are like those inveterate gamblers who insist that have a “system” to beat the house.
There is no system. Sometimes you make a movie that stars Indiana Jones, and sometimes you make a movie that stars Indiana Smith. You never really know which is which until the movie is in the cinema. And by then it’s too late.
Next week, the latest James Bond picture gets released in the UAE and the US. Spectre is already doing spectacular business in its first week in London, so expectations are high.
It’s a good thing, then, Ian Fleming didn’t name his famous spy something else. It’s hard to imagine audiences would still be excited by this piece of dialogue: “The name is Smith. James Smith.”
Rob Long is a writer and producer based in Hollywood
On Twitter: @rcbl
Confirmed bouts (more to be added)
Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez
Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.
The burning issue
The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
Read part four: an affection for classic cars lives on
Read part three: the age of the electric vehicle begins
Read part one: how cars came to the UAE
The biog
Favourite books: 'Ruth Bader Ginsburg: A Life' by Jane D. Mathews and ‘The Moment of Lift’ by Melinda Gates
Favourite travel destination: Greece, a blend of ancient history and captivating nature. It always has given me a sense of joy, endless possibilities, positive energy and wonderful people that make you feel at home.
Favourite pastime: travelling and experiencing different cultures across the globe.
Favourite quote: “In the future, there will be no female leaders. There will just be leaders” - Sheryl Sandberg, COO of Facebook.
Favourite Movie: Mona Lisa Smile
Favourite Author: Kahlil Gibran
Favourite Artist: Meryl Streep
COMPANY PROFILE
Name: Xpanceo
Started: 2018
Founders: Roman Axelrod, Valentyn Volkov
Based: Dubai, UAE
Industry: Smart contact lenses, augmented/virtual reality
Funding: $40 million
Investor: Opportunity Venture (Asia)
Company profile
Date started: January 2022
Founders: Omar Abu Innab, Silvia Eldawi, Walid Shihabi
Based: Dubai
Sector: PropTech / investment
Employees: 40
Stage: Seed
Investors: Multiple
Some of Darwish's last words
"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008
His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.
Results for Stage 2
Stage 2 Yas Island to Abu Dhabi, 184 km, Road race
Overall leader: Primoz Roglic SLO (Team Jumbo - Visma)
Stage winners: 1. Fernando Gaviria COL (UAE Team Emirates) 2. Elia Viviani ITA (Deceuninck - Quick-Step) 3. Caleb Ewan AUS (Lotto - Soudal)
The specs: 2018 Infiniti QX80
Price: base / as tested: Dh335,000
Engine: 5.6-litre V8
Gearbox: Seven-speed automatic
Power: 400hp @ 5,800rpm
Torque: 560Nm @ 4,000rpm
Fuel economy, combined: 12.1L / 100km
The Transfiguration
Director: Michael O’Shea
Starring: Eric Ruffin, Chloe Levine
Three stars
If you go
The flights
Emirates and Etihad fly direct to Nairobi, with fares starting from Dh1,695. The resort can be reached from Nairobi via a 35-minute flight from Wilson Airport or Jomo Kenyatta International Airport, or by road, which takes at least three hours.
The rooms
Rooms at Fairmont Mount Kenya range from Dh1,870 per night for a deluxe room to Dh11,000 per night for the William Holden Cottage.
COMPANY PROFILE
Name: Haltia.ai
Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends
MATCH INFO
Euro 2020 qualifier
Russia v Scotland, Thursday, 10.45pm (UAE)
TV: Match on BeIN Sports
Company profile
Company: Wafeq
Started: January 2019
Founder: Nadim Alameddine
Based: Dubai, UAE
Industry: software as a service
Funds raised: $3 million
Investors: Raed Ventures and Wamda, among others
Blonde
Director: Andrew Dominik
Stars: Ana de Armas, Adrien Brody, Bobby Cannavale
Rating: 3/5
Tour de France Stage 16:
165km run from Le Puy-en-Velay to Romans-sur-Isère
The five pillars of Islam
MATCH INFO
Manchester United 6 (McTominay 2', 3'; Fernandes 20', 70' pen; Lindelof 37'; James 65')
Leeds United 2 (Cooper 41'; Dallas 73')
Man of the match: Scott McTominay (Manchester United)
Company Profile
Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government
ANDROID VERSION NAMES, IN ORDER
Android Alpha
Android Beta
Android Cupcake
Android Donut
Android Eclair
Android Froyo
Android Gingerbread
Android Honeycomb
Android Ice Cream Sandwich
Android Jelly Bean
Android KitKat
Android Lollipop
Android Marshmallow
Android Nougat
Android Oreo
Android Pie
Android 10 (Quince Tart*)
Android 11 (Red Velvet Cake*)
Android 12 (Snow Cone*)
Android 13 (Tiramisu*)
Android 14 (Upside Down Cake*)
Android 15 (Vanilla Ice Cream*)
* internal codenames
MATCH INFO
Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai