A Torus Room at 72 by Hues hotel in Sharjah. Courtesy 72 by Hues
A Torus Room at 72 by Hues hotel in Sharjah. Courtesy 72 by Hues
A Torus Room at 72 by Hues hotel in Sharjah. Courtesy 72 by Hues
A Torus Room at 72 by Hues hotel in Sharjah. Courtesy 72 by Hues

A boutique base for exploring Sharjah’s arts hub


  • English
  • Arabic

The welcome

On Corniche Street in Sharjah, the 72 by Hues hotel’s small pull-in doesn’t scream five-star stopover, but that proves typical of an unostentatious approach, as we’re checked in at a reassuringly leisurely pace. Taking the boutique approach over glittering suaveness, the emphasis is on bright and breezy shades and contemporary lines, with multicoloured modern-art touches throughout the public areas. (In case you’re wondering, the hotel nomenclature relates to the total number of rooms.)

The neighbourhood

Sharjah is currently the Capital of Islamic Culture for 2014 and, accordingly, it presents a much more traditional Emirati experience for visitors than elsewhere in the country. The 72 overlooks the sparkling water of the Khaled Lagoon, Al Noor Mosque and Buhaira Corniche Park, where families congregate and children play in the evenings; it’s all a throwback to simpler times. The city’s arts hub is only a short drive along the Corniche – if you have time, though, it’s worth the walk along the waterfront. Once you escape Sharjah’s traffic-clogged city-centre streets, the transport links are solid; Dubai International Airport is 10 minutes away, while Sharjah’s airport is even nearer.

The room

Our “Apex” junior suite could quite possibly accommodate a small business conference thanks to it’s a well-appointed lounge, including its own television and a sofa that converts to a bed, as well as an additional couch. Minimalist, post-Ikea fixtures and fittings abound, and it’s excellently lit, with a yellowish warmth controlled by an array of glowing blue switches. Two small rocking bird ornaments are a cute addition, as well.

The scene

In a city where most hotel options appear to have been here as long as time itself, the 72 is a real breath of fresh Gulf air. You won’t spy nearly as many expat visitors as in, for example, neighbouring Dubai; the clientele at 72 appears to be almost exclusively Arab. The dining options are relative to the hotel’s comparatively cosy size, but you won’t be left wanting for relaxation and recreation, with a spa, a gym and an indoor swimming pool.

The service

A little sluggish at points but, generally speaking, everybody is polite without stooping to off-putting kowtowing.

The food

Equation is the hotel’s solitary restaurant; a colourful space that offers all-day dining. The Arabic-centric dinner buffet is modest in scale, although the breakfast options are far more commendable, with an expansive range of fresh fruits being the standout. For an informal bite, the Quadrant coffee shop, adjacent to the lobby, is a sunny spot that serves snackish fair, from salads to sandwiches and burgers, plus desserts.

Loved

The room itself is pleasingly laid out, while the Ellipse spa also gets a thumbs up – a combination of the signature massage (60 minutes, Dh220), nourishing argan shell scrub (45 minutes, Dh220) and relaxing taster facial (30 minutes, Dh165) melts away two-hours-plus in what feels like minutes.

Hated

The dinner buffet isn’t the worst meal that you’ll ever experience, but it is limited and occasionally misguided – the cheeseboard’s limp crackers, for example, have the consistency of wet cardboard. And at more than Dh100 per person, it isn’t great value for money.

The verdict

While it’s debatable whether Sharjah is ready for a boutique hotel, 72 by Hues certainly stands on its own in the city and should appeal to those visiting for the emirate’s cultural aspects.

The bottom line

Doubles start from Dh600 per night, including taxes but excluding breakfast. 72 by Hues, Corniche Street, Sharjah (www.hueshotels.com/seventy-two-hotel; 06 507 9797).

aworkman@thenational.ae

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Islamophobia definition

A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

When is VAR used?

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Penalty decisions

Direct red-card incidents

Mistaken identity

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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