In the Starbucks mission statement, people and their input are given utmost importance. Oli Scarff / Getty Images
In the Starbucks mission statement, people and their input are given utmost importance. Oli Scarff / Getty Images

There is value in staff satisfaction as well as profits



I could not wait for the weekend to start, but a friend asked to meet in her office, just as I was about to head home.

She was telling me how she could not wait to retire, and how she drags herself to work every day. My friend is barely 40 years old, but had already given up on her career.

On her digital calendar, she made a countdown of how many more days she has to work before she can retire "forever". Whatever was happening at her organisation has clearly made her fall into some sort of depression and I had to know why.

She was complaining about how neither she nor her colleagues found their work meaningful anymore, how they felt that the management was too focused on increasing profit, and no one valued their input or communicated with them on the company's mission.

"They don't value us enough to inform us and tell us about the company's goals, change of our mission statement. We have to hear it from our friends in their majlis outside. So why should we care to put our efforts into something when they don't appreciate us?"

My friend sensed my dismay, and so she grabbed my hand and took me over to her colleagues to hear that she was not the only one.

"See Ahmed over there," she told me, as she pointed to an Emirati man in his late 30s.

"He used to be so enthusiastic about work when he joined 10 years ago, travelling to conduct meetings with clients, and bringing great business. But when our company changed its mission and scope of work a while back, he found himself with little to do. The focus of the work and ideas are now decided within a small group of western experts, eliminating the rest of us. We feel lost. "They can't fire us because we're Emiratis, and so we kept waiting for something to do, and the days turned to months, and now we have lost our enthusiasm and drive."

I asked her why they did not leave and apply to other organisations. She chuckled and said that this organisation is their first home, and that doing nothing for a while made them used to not having so much to do. And besides, they will be able to retire soon, so why bother?

It is sad to walk through life and experience work as a dreadful place to go to, let alone the financial weight it puts on organisations.

Sadly, this case is not limited to the organisation where my friend works.

An Employee Engagement Report by BlessingWhite, a global consultancy firm, found that only 31 per cent of individuals in North America, Europe, South-East Asia, Australia/New Zealand and China were engaged in their work.

But why is finding meaningful experience at work important?

Because when employees find meaning in their work, that their input is valued, they feel a sense of ownership. Their work and their progress means something personal to them.

When people take ownership of their work, they become more motivated, more committed, and that eventually results in a better performance for the organisation as a whole.

Unfortunately, not all companies try to make work meaningful for their employees, especially financial organisations that focus on increasing profit at tough times.

Some managers believe that paying people at the end of every month is a reason enough for them to perform and put their hearts into their work. But this kind of motivation only goes so far.

Managers need to realise the importance of communication with their staff, how it is just as important to focus on the satisfaction of their employees as they are in ensuring profit and the company's progress.

The Starbucks coffee chain's corporate mission statement highlights how much people and their input are valued:

"Our mission: to inspire and nurture the human spirit - one person, one cup, and one neighbourhood at a time."

Maybe every organisation should have an element of Starbucks in its mission statement.

Manar Al Hinai is an award-winning Emirati fashion designer and writer based in Abu Dhabi

From Zero

Artist: Linkin Park

Label: Warner Records

Number of tracks: 11

Rating: 4/5

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
If you go

 

  • The nearest international airport to the start of the Chuysky Trakt is in Novosibirsk. Emirates (www.emirates.com) offer codeshare flights with S7 Airlines (www.s7.ru) via Moscow for US$5,300 (Dh19,467) return including taxes. Cheaper flights are available on Flydubai and Air Astana or Aeroflot combination, flying via Astana in Kazakhstan or Moscow. Economy class tickets are available for US$650 (Dh2,400).
  • The Double Tree by Hilton in Novosibirsk ( 7 383 2230100,) has double rooms from US$60 (Dh220). You can rent cabins at camp grounds or rooms in guesthouses in the towns for around US$25 (Dh90).
  • The transport Minibuses run along the Chuysky Trakt but if you want to stop for sightseeing, hire a taxi from Gorno-Altaisk for about US$100 (Dh360) a day. Take a Russian phrasebook or download a translation app. Tour companies such as  Altair-Tour ( 7 383 2125115 ) offer hiking and adventure packages.

North Pole stats

Distance covered: 160km

Temperature: -40°C

Weight of equipment: 45kg

Altitude (metres above sea level): 0

Terrain: Ice rock

South Pole stats

Distance covered: 130km

Temperature: -50°C

Weight of equipment: 50kg

Altitude (metres above sea level): 3,300

Terrain: Flat ice
 

Engine: 80 kWh four-wheel-drive

Transmission: eight-speed automatic

Power: 402bhp

Torque: 760Nm

Price: From Dh280,000

Europe’s rearming plan
  • Suspend strict budget rules to allow member countries to step up defence spending
  • Create new "instrument" providing €150 billion of loans to member countries for defence investment
  • Use the existing EU budget to direct more funds towards defence-related investment
  • Engage the bloc's European Investment Bank to drop limits on lending to defence firms
  • Create a savings and investments union to help companies access capital
Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia

Fringe@Four Line-up

October 1 - Phil Nichol (stand-up comedy)

October 29 - Mandy Knight (stand-up comedy)

November 5 - Sinatra Raw (Fringe theatre)

November 8 - Imah Dumagay & Sundeep Fernandes (stand-up comedy)

November 13 - Gordon Southern (stand-up comedy)

November 22 - In Loyal Company (Fringe theatre)

November 29 - Peter Searles (comedy / theatre)

December 5 - Sinatra’s Christmas Under The Stars (music / dinner show)

How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.