A Tokyo start-up has invented a revolutionary aid to kicking the smoking habit and has attracted investments the company will use for expansion.
CureApp expects its product, an app that works by allowing users to interact on their smartphones or tablets with a virtual nurse who gives suggestions on how to resist tobacco cravings and monitors their progress, to be approved for coverage under Japan's health insurance programme by 2019. With approval, doctors will be allowed to prescribe the app.
Clinical trials for the app are currently being conducted at a number of universities, including Keio University in Tokyo, says the company founder and chief executive Kohta Satake, a physician specialising in respiratory medicine at the Japanese Red Cross Medical Center, also in Tokyo.
Dr Yumiko Mochizuki, the associate director for the Japan Cancer Society's Tobacco Free Japan and Business Development, says she strongly recommends smokers with smartphones or tablets use the app to help them quit.
"[The app] will fill a gap, both psychological and medical, during a smoking cessation programme because, usually, smokers who want to quit are left to themselves when they are struggling with withdrawal symptoms and trying to change their habits in order to stay smoke-free," Ms Mochizuki says.
People nowadays are accustomed to using various software applications in their daily lives. "So, it will be much easier to use an application-based cessation programme than using medication," she says.
The Tokyo-based financial services company SBI Holdings and Keio Innovation Initiative (KII), a partnership between Keio University and the Tokyo-based financial holding company Nomura, invested a total of ¥380 million (Dh12.5m) in CureApp in February.
SBI and KII both refuse to disclose the amount of their respective investments. "We are working on the development of an application that treats diseases, and we believe that the earliest realisation of new medical services will be the basis of our success," says the KII corporate officer Shuichi Kinoshita, explaining his company's investment in CureApp.
For its part, SBI made the investment because the app is a service with high growth potential and social significance, says the firm's investment manager Yusuke Matsumoto. The size of the domestic mobile health care market is projected to have expanded to ¥80 billion last year, Mr Matsumoto says. "It is believed that the medical field in which our company is focused will grow the fastest in the future," he adds.
Such apps can be expected to have therapeutic effects on diseases that were difficult to treat with existing pharmaceuticals and medical devices, and they may also cut costs related to such medicines.
With CureApp, "there is also the possibility of vertical development to treat diseases other than nicotine addiction, enabling expansion of the scale of the project," Mr Matsumoto says.
In addition, he says, it is relatively easy to develop business horizontally by addressing some diseases as well as aiding smoking cessation, so potential for expansion is high. For instance, CureApp has recently developed an app for patients with fatty-liver disease, which is entering clinical tests at The University of Tokyo Hospital's department of gastroenterology and clinical research. "We would also like to provide solutions [to health problems] such as diabetes and depression," Mr Satake says.
"Risk of competition is also limited," he adds.
Among expansion plans, the company aims to open a US branch office in California this year. "There are a lot of smokers in the US, and many patients can benefit from medical applications developed under Japan's excellent medical standards," Mr Satake says.
"From a market perspective also, this can be quite big," he says.
And CureApp the firm plans to go public in 2020. "Of course, this will depend on stock market conditions at that time, but that is what we are aiming for," Mr Satake says.
Japan's National Health Insurance system does reimburse smoking cessation therapies including nicotine replacement products. "Doctors and patients are likely to welcome any new approach that may help people quit the habit," says Stephen Barker, an analyst at CLSA Japan, the Tokyo branch of the Hong Kong brokerage CLSA.
The out-of-pocket cost to patients for tobacco cessation treatments is ¥13,000 to ¥20,000 per month. An estimated 500,000 patients seek treatment every year in Japan. "It stands to reason that most smartphone users would be offered the app to try," Mr Barker says.
MHLW's conventional system for setting prices for novel medical devices takes into account development and manufacturing costs. In the case of CureApp's app, development costs seem likely to be relatively modest and since manufacturing costs are close to zero, the ministry may offer a reimbursement price that is quite low, Mr Barker says.
"This would be a shame, since this would discourage innovation," he says.
Richard Smith
WHAT%20ARE%20THE%20PRODUCTS%20WITHIN%20THE%20THREE%20MAJOR%20CATEGORIES%3F
%3Cp%3E%3Cstrong%3EAdvanced%20materials%3A%3C%2Fstrong%3E%20specifically%20engineered%20to%20exhibit%20novel%20or%20enhanced%20properties%2C%20that%20confer%20superior%20performance%20relative%20to%20conventional%20materials%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAdvanced%20components%3A%3C%2Fstrong%3E%20includes%20semiconductor%20components%2C%20such%20as%20microprocessors%20and%20other%20computer%20chips%2C%20and%20computer%20vision%20components%20such%20as%20lenses%20and%20image%20sensors%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAdvanced%20products%3A%3C%2Fstrong%3E%20includes%20personal%20electronics%2C%20smart%20home%20devices%20and%20space%20technologies%2C%20along%20with%20industry-enabling%20products%20such%20as%20robots%2C%203D%20printing%20equipment%20and%20exoskeletons%3C%2Fp%3E%0A%3Cp%3E%3Cem%3ESource%3A%20Strategy%26amp%3B%3C%2Fem%3E%3C%2Fp%3E%0A
RACE CARD AND SELECTIONS
5pm: Maiden (PA) Dh80,000 1,200m
5,30pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,200m
6pm: The President’s Cup Listed (TB) Dh380,000 1,400m
6.30pm: The President’s Cup Group One (PA) Dh2,500,000 2,200m
7pm: Arabian Triple Crown Listed (PA) Dh230,000 1,600m
7.30pm: Handicap (PA) Dh80,000 1,400m
The National selections
5pm: RB Hot Spot
5.30pm: Dahess D’Arabie
6pm: Taamol
6.30pm: Rmmas
7pm: RB Seqondtonone
7.30pm: AF Mouthirah
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
The Greatest Royal Rumble card as it stands
50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias
Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match
WWE World Heavyweight Championship AJ Styles (champion) v Shinsuke Nakamura
Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe
United States Championship Jeff Hardy (champion) v Jinder Mahal
SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos
Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt
Casket match The Undertaker v Chris Jericho
Singles match John Cena v Triple H
Cruiserweight Championship Cedric Alexander v tba
Law%2041.9.4%20of%20men%E2%80%99s%20T20I%20playing%20conditions
%3Cp%3EThe%20fielding%20side%20shall%20be%20ready%20to%20start%20each%20over%20within%2060%20seconds%20of%20the%20previous%20over%20being%20completed.%0D%3Cbr%3EAn%20electronic%20clock%20will%20be%20displayed%20at%20the%20ground%20that%20counts%20down%20seconds%20from%2060%20to%20zero.%0D%3Cbr%3EThe%20clock%20is%20not%20required%20or%2C%20if%20already%20started%2C%20can%20be%20cancelled%20if%3A%0D%3Cbr%3E%E2%80%A2%09A%20new%20batter%20comes%20to%20the%20wicket%20between%20overs.%0D%3Cbr%3E%E2%80%A2%09An%20official%20drinks%20interval%20has%20been%20called.%0D%3Cbr%3E%E2%80%A2%09The%20umpires%20have%20approved%20the%20on%20field%20treatment%20of%20an%20injury%20to%20a%20batter%20or%20fielder.%0D%3Cbr%3E%E2%80%A2%09The%20time%20lost%20is%20for%20any%20circumstances%20beyond%20the%20control%20of%20the%20fielding%20side.%0D%3Cbr%3E%E2%80%A2%09The%20third%20umpire%20starts%20the%20clock%20either%20when%20the%20ball%20has%20become%20dead%20at%20the%20end%20of%20the%20previous%20over%2C%20or%20a%20review%20has%20been%20completed.%0D%3Cbr%3E%E2%80%A2%09The%20team%20gets%20two%20warnings%20if%20they%20are%20not%20ready%20to%20start%20overs%20after%20the%20clock%20reaches%20zero.%0D%3Cbr%3E%E2%80%A2%09On%20the%20third%20and%20any%20subsequent%20occasion%20in%20an%20innings%2C%20the%20bowler%E2%80%99s%20end%20umpire%20awards%20five%20runs.%0D%3Cbr%3E%3C%2Fp%3E%0A
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
2.0
Director: S Shankar
Producer: Lyca Productions; presented by Dharma Films
Cast: Rajnikanth, Akshay Kumar, Amy Jackson, Sudhanshu Pandey
Rating: 3.5/5 stars
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
The biog
Age: 23
Occupation: Founder of the Studio, formerly an analyst at Cleveland Clinic Abu Dhabi
Education: Bachelor of science in industrial engineering
Favourite hobby: playing the piano
Favourite quote: "There is a key to every door and a dawn to every dark night"
Family: Married and with a daughter
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
CHATGPT%20ENTERPRISE%20FEATURES
%3Cp%3E%E2%80%A2%20Enterprise-grade%20security%20and%20privacy%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Unlimited%20higher-speed%20GPT-4%20access%20with%20no%20caps%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Longer%20context%20windows%20for%20processing%20longer%20inputs%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Advanced%20data%20analysis%20capabilities%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Customisation%20options%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Shareable%20chat%20templates%20that%20companies%20can%20use%20to%20collaborate%20and%20build%20common%20workflows%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Analytics%20dashboard%20for%20usage%20insights%3C%2Fp%3E%0A%3Cp%3E%E2%80%A2%20Free%20credits%20to%20use%20OpenAI%20APIs%20to%20extend%20OpenAI%20into%20a%20fully-custom%20solution%20for%20enterprises%3C%2Fp%3E%0A