A vegetables market in Cairo. Egypt’s non-oil activity fell for a 16th consecutive month and the rate of decline was among the fastest of the past four years. Khaled Elfiqi / EPA
A vegetables market in Cairo. Egypt’s non-oil activity fell for a 16th consecutive month and the rate of decline was among the fastest of the past four years. Khaled Elfiqi / EPA

Patrick Werr: Egypt has paid the price but is yet to reap rewards



CAIRO // Egypt late last year fin­ally bit the economic bullet. It raised taxes with a new value added tax, raised the price of subsidised fuel and electricity and cut the official value of its currency by more than half against the dollar, among other painful steps.

So when will the economy fin­ally start to improve?

On Sunday, Markit Economics released its January purchasing managers’ index (PMI), which measures private sector non-oil business activity, and the news was not pretty. Activity in Egypt fell for a 16th consecutive month, and the rate of decline was among the fastest in the past four years.

The only months where the contraction was worse were the previous three months, when the currency crisis came to a head, and in July and August of 2013, when much of the country was under curfew following the overthrow of the president Moh­amed Morsi.

Particularly grievous last month was a decline in new export orders, a decline greater even than December’s. You’d think the world would have come rushing to buy Egypt’s goods after the price of the Egyptian pound was slashed in early November.

January was the 20th month in a row where the private sector shed jobs, according to the PMI, which is calculated from a monthly survey of several hundred companies in Egypt.

It has been clear for quite some time that 2017 was going to be an awful year, coming after burdensome fiscal and monetary reforms yet too early to reap the benefits of new gasfields and a possible rebound in tourism or a surge in exports.

Few companies in Egypt are geared for export and many of those that are need imported raw materials, which just became more expensive. New orders from abroad in response to the devaluation may not have come through yet. It will take time to readjust.

The bulk of companies cater for the domestic market and their output has crashed over the past four months as the austerity measures cut into domestic demand.

“A lot of companies are adjusting to the new norm, looking at price hikes, how to protect margins in light of cost increases and how volumes will be hit after price increases,” says Radwa El Swaify, the head of research at the investment company Pharos Holding. “They are ‘adjusting’ as much as the macro picture is.”

Another area that rightfully should be booming after the devaluation is foreign investment. The first investments would normally be coming from companies already in Egypt. But many of these were badly burned by capital controls that grew increasingly onerous over the past five years, making it harder and harder to repatriate profits. Foreign currency debts for importers doubled in terms of Egyptian pounds.

When the devaluation fin­ally did come, some companies were left exposed and took big currency losses. Even now, many companies still can’t get their money out of Egypt. You still can’t walk into a bank and buy dollars easily.

This has undermined the credibility that the government painstakingly built up in the wake of the last major devaluation in January 2003. It now needs to rebuild it. It will take some time before foreign investors are confident enough to expand their operations. They want to get their money out first before they decide to add to Egypt.

Over the course of my career here, I don’t know how many times I’ve heard Egypt’s various governments declare they have floated the pound, only for them to intervene to prevent it from weakening too much. It only took a few months for a new black market to appear after then-prime-minister Atef Obeid announced but only half-heartedly adhered to a flotation in 2003. When Ahmed Nazif’s government did float the currency in December 2004, growth shot up to more than 7 per cent.

Apart from freeing the currency, the government will have to work on securing sustainable sources of dollars.

There are other things it could do, too.

It could teach companies export procedures.

The current tourism season is lost, but the government could be developing strategies to lure high-spending tourists back to the country starting in autumn. A little bit of clever management in major tourist locations could do wonders.

The government should make it easier for new industries such as mining.

The government should abandon any mega-projects apart from infrastructure to support businesses and make life easier for people to commute. It has been doing great work on roads and electricity and on the Suez Canal free trade zone, but I cannot see any value to be gained from the new administrative capital being built outside Cairo or a new nuclear plant.

None of these are likely to bear much fruit until later this year, at least. In the meantime, people, unfortunately, will have to simply tighten their belts.

Patrick Werr has worked as a financial writer in Egypt for 26 years.

business@thenational.ae

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FIGHT CARD

Featherweight 4 rounds:
Yousuf Ali (2-0-0) (win-loss-draw) v Alex Semugenyi (0-1-0)
Welterweight 6 rounds:
Benyamin Moradzadeh (0-0-0) v Rohit Chaudhary (4-0-2)
Heavyweight 4 rounds:
Youssef Karrar (1-0-0) v Muhammad Muzeei (0-0-0)
Welterweight 6 rounds:
Marwan Mohamad Madboly (2-0-0) v Sheldon Schultz (4-4-0)
Super featherweight 8 rounds:
Bishara Sabbar (6-0-0) v Mohammed Azahar (8-5-1)
Cruiseweight 8 rounds:
Mohammed Bekdash (25-0-0) v Musa N’tege (8-4-0)
Super flyweight 10 rounds:
Sultan Al Nuaimi (9-0-0) v Jemsi Kibazange (18-6-2)
Lightweight 10 rounds:
Bader Samreen (8-0-0) v Jose Paez Gonzales (16-2-2-)

THE SPECS

Engine: 1.5-litre turbocharged four-cylinder

Transmission: Constant Variable (CVT)

Power: 141bhp 

Torque: 250Nm 

Price: Dh64,500

On sale: Now

COMPANY PROFILE

Company name: Revibe
Started: 2022
Founders: Hamza Iraqui and Abdessamad Ben Zakour
Based: UAE
Industry: Refurbished electronics
Funds raised so far: $10m
Investors: Flat6Labs, Resonance and various others

The specs: 2018 Nissan 370Z Nismo

The specs: 2018 Nissan 370Z Nismo
Price, base / as tested: Dh182,178
Engine: 3.7-litre V6
Power: 350hp @ 7,400rpm
Torque: 374Nm @ 5,200rpm
Transmission: Seven-speed automatic
​​​​​​​Fuel consumption, combined: 10.5L / 100km

Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

Closing the loophole on sugary drinks

As The National reported last year, non-fizzy sugared drinks were not covered when the original tax was introduced in 2017. Sports drinks sold in supermarkets were found to contain, on average, 20 grams of sugar per 500ml bottle.

The non-fizzy drink AriZona Iced Tea contains 65 grams of sugar – about 16 teaspoons – per 680ml can. The average can costs about Dh6, which would rise to Dh9.

Drinks such as Starbucks Bottled Mocha Frappuccino contain 31g of sugar in 270ml, while Nescafe Mocha in a can contains 15.6g of sugar in a 240ml can.

Flavoured water, long-life fruit juice concentrates, pre-packaged sweetened coffee drinks fall under the ‘sweetened drink’ category
 

Not taxed:

Freshly squeezed fruit juices, ground coffee beans, tea leaves and pre-prepared flavoured milkshakes do not come under the ‘sweetened drink’ band.

ROUTE TO TITLE

Round 1: Beat Leolia Jeanjean 6-1, 6-2
Round 2: Beat Naomi Osaka 7-6, 1-6, 7-5
Round 3: Beat Marie Bouzkova 6-4, 6-2
Round 4: Beat Anastasia Potapova 6-0, 6-0
Quarter-final: Beat Marketa Vondrousova 6-0, 6-2
Semi-final: Beat Coco Gauff 6-2, 6-4
Final: Beat Jasmine Paolini 6-2, 6-2

Essentials

The flights
Emirates, Etihad and Malaysia Airlines all fly direct from the UAE to Kuala Lumpur and on to Penang from about Dh2,300 return, including taxes. 
 

Where to stay
In Kuala Lumpur, Element is a recently opened, futuristic hotel high up in a Norman Foster-designed skyscraper. Rooms cost from Dh400 per night, including taxes. Hotel Stripes, also in KL, is a great value design hotel, with an infinity rooftop pool. Rooms cost from Dh310, including taxes. 


In Penang, Ren i Tang is a boutique b&b in what was once an ancient Chinese Medicine Hall in the centre of Little India. Rooms cost from Dh220, including taxes.
23 Love Lane in Penang is a luxury boutique heritage hotel in a converted mansion, with private tropical gardens. Rooms cost from Dh400, including taxes. 
In Langkawi, Temple Tree is a unique architectural villa hotel consisting of antique houses from all across Malaysia. Rooms cost from Dh350, including taxes.

COMPANY PROFILE

Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
$3.6 million led by Global Ventures

Sarfira

Director: Sudha Kongara Prasad

Starring: Akshay Kumar, Radhika Madan, Paresh Rawal

Rating: 2/5

'Worse than a prison sentence'

Marie Byrne, a counsellor who volunteers at the UAE government's mental health crisis helpline, said the ordeal the crew had been through would take time to overcome.

“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

SPECS

Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now

The Specs

Engine: 1.6-litre 4-cylinder petrol
Power: 118hp
Torque: 149Nm
Transmission: Six-speed automatic
Price: From Dh61,500
On sale: Now

Heavily-sugared soft drinks slip through the tax net

Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.

Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.

A 680ml can of Arizona Iced Tea costs just Dh6.

Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.

Look north

BBC business reporters, like a new raft of government officials, are being removed from the national and international hub of London and surely the quality of their work must suffer.

SPECS

Engine: 4-litre V8 twin-turbo
Power: 630hp
Torque: 850Nm
Transmission: 8-speed Tiptronic automatic
Price: From Dh599,000
On sale: Now

The specs

Engine: 1.8-litre 4-cyl turbo
Power: 190hp at 5,200rpm
Torque: 320Nm from 1,800-5,000rpm
Transmission: Seven-speed dual-clutch auto
Fuel consumption: 6.7L/100km
Price: From Dh111,195
On sale: Now

Herc's Adventures

Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5

Company profile

Company: Splintr

Started: May 2019

Founders: Mohammad AlMheiri and Badr AlBadr

Based: Dubai and Riyadh

Sector: payments / FinTech

Size: 10 employees

Initial investment: undisclosed seven-figure sum / pre-seed

Stage: seed

Investors: angel investors

Other simple ideas for sushi rice dishes

Cheat’s nigiri 
This is easier to make than sushi rolls. With damp hands, form the cooled rice into small tablet shapes. Place slices of fresh, raw salmon, mackerel or trout (or smoked salmon) lightly touched with wasabi, then press, wasabi side-down, onto the rice. Serve with soy sauce and pickled ginger.

Easy omurice
This fusion dish combines Asian fried rice with a western omelette. To make, fry cooked and cooled sushi rice with chopped vegetables such as carrot and onion and lashings of sweet-tangy ketchup, then wrap in a soft egg omelette.

Deconstructed sushi salad platter 
This makes a great, fuss-free sharing meal. Arrange sushi rice on a platter or board, then fill the space with all your favourite sushi ingredients (edamame beans, cooked prawns or tuna, tempura veggies, pickled ginger and chilli tofu), with a dressing or dipping sauce on the side.

Three tips from La Perle's performers

1 The kind of water athletes drink is important. Gwilym Hooson, a 28-year-old British performer who is currently recovering from knee surgery, found that out when the company was still in Studio City, training for 12 hours a day. “The physio team was like: ‘Why is everyone getting cramps?’ And then they realised we had to add salt and sugar to the water,” he says.

2 A little chocolate is a good thing. “It’s emergency energy,” says Craig Paul Smith, La Perle’s head coach and former Cirque du Soleil performer, gesturing to an almost-empty open box of mini chocolate bars on his desk backstage.

3 Take chances, says Young, who has worked all over the world, including most recently at Dragone’s show in China. “Every time we go out of our comfort zone, we learn a lot about ourselves,” she says.

COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

Company Profile

Company name: Namara
Started: June 2022
Founder: Mohammed Alnamara
Based: Dubai
Sector: Microfinance
Current number of staff: 16
Investment stage: Series A
Investors: Family offices