Inside Naoufer Ramoul’s Jumeirah Lake Towers apartment



Long before TV presenter Naoufer Ramoul had an apartment to decorate, she had chosen an interior designer. Ramoul, who is the presenter of the weekly political debate show ­Qabil li Niqash, had come across Harf Noon Design Studio on Instagram, and immediately got in touch with the company's founder, Nisrine El Lababidi.

“Naoufer messaged me and said: ‘Nisrine, I don’t own a house at the moment, but when I do, I want you to decorate it,’” El Lababidi recalls.

Months later, Ramoul started looking at apartments to buy and took El Lababidi along to some of the viewings. They eventually found the ideal space – a two-bedroom apartment on the 42nd floor of a building in Jumeirah Lakes Towers in Dubai. The apartment’s previous owners had already upgraded the kitchen and bathrooms, so El Lababidi set to work on the rest of the rooms. She wanted to create a calm, relaxed space that was the direct antithesis of Ramoul’s previous apartment.

“Naoufer had been living in a three-bedroom apartment in JLT, but it was too big and didn’t have a great vibe. What she had in her previous apartment was a lot of red and black and other very harsh colours, so I knew I wanted to tone it down.”

El Lababidi settled on a muted palette of blues, greens and pastels, interspersed with pops of terracotta. She took her cues from the apartment’s expansive views, which included JLT’s man-made lake and the greens of the Emirates Golf Club. “I wanted to bring those elements in, to help create a sense of serenity.”

Ramoul’s new home represented a clean slate, so she decided to get rid of all her existing furniture and start from scratch. “She only took her clothes and shoes,” El Lababidi notes. “She had an extra room and she decided to turn it into a wardrobe. She said: ‘I have a lot of shoes and clothes, and I want them all in one room.’ That was a requirement from the beginning.”

Beyond that, Ramoul was happy to leave her chosen designer to do her thing. “She gave me her keys,” says El Lababidi. “She had a very important business trip to the US while Trump was being elected. So for two weeks, the apartment was mine. I had shown her a few mood boards before she left, and we had agreed on the basic style and colours. I knew that she loved horses and I had also shown her a picture of an Egg chair, which she liked. She doesn’t have children, so I knew we could include any kind of accessories we wanted.”

Because the space isn’t huge, El ­Lababidi placed an L-shaped sofa, from Indigo Living, in the living room, and paired it with an Egg chair in a jaunty shade of blue. Naturally, Ramoul is a huge TV fan, so the space is anchored by an enormous 72-inch screen. A glass coffee table from MQ Furniture also contributes to a sense of spaciousness, while two grey linen stools from The One add an element of flexibility to the design, and can be moved around at will. As a finishing touch, El Lababidi introduced tasteful metallic accents into the space, including a golden, three-dimensional chandelier from 2XL and a piece of abstract metal artwork from Al Huzaifa, which hangs over the sofa.

El Lababidi visited numerous homeware stores to source exactly the right pieces. There are Pottery Barn side tables, Ikea lighting and wardrobes, accessories from Blanc D’Ivoire, The One and Zara Home, bedside tables from Marina Home and rugs from the Carpet Centre.

“I think I got something from every single shop in Dubai,” she jokes. “But everything was within the budget. Naoufer didn’t want to overspend, because she had just bought a whole apartment.”

When pushed to pick a part of the design that works particularly well, El Lababidi points to the apartment’s entrance area, where an oversized painting of a white horse hangs over a slim, custom-­made console from Luz de Luna. Together, they set the tone for the rest of the space, and given Ramoul’s love of horses, introduce a personal touch from the outset.

An oversized painting of a horse also hangs over the bed in Ramoul’s room, and its gentle colour palette informed the design of the rest of the room. Walls are painted in a soothing shade of grey, while the bed – a sumptuous affair with a padded headboard – and studded leather side tables are also in grey. An orange-hued throw from The One has been slung over the end of the bed to introduce a warm pop of colour.

As per Ramoul’s initial request, an entire bedroom has been transformed into her own personal dressing room. Ikea wardrobes line the walls and are brimming with clothes, shoes and handbags. In the centre of the room, two sets of Ikea drawers were placed back-to-back to form an island, and then topped with a custom-made glass top. A nook in the back of the room was converted into a mini work area, with a small desk, and El Lababidi even managed to squeeze in a sofa bed for when Ramoul has guests staying over. Decorative features were kept simple and include Ikea’s popular Maskros pendant lamp, white orchids and perfume bottles sitting on a mirrored tray.

For El Lababidi, getting to know her clients, and understanding their likes, dislikes and lifestyles, is key to her job, and she and Ramoul have become close friends since working together.

“The most important part of my job is listening to the client and understanding what they really want,” she says. “Sometimes I feel like I’m a psychologist – particularly when it comes to couples. I’ve worked with some couples and genuinely feel like their life, as a couple, has been enhanced after the space they share has been fixed. It’s the little things – the energy in a space or a lack of light. There are things that make you stop wanting to spend time in your own home.”

That’s not so in Ramoul’s apartment, El Lababidi says. “There’s a lot of light in the apartment and a good flow of energy – we put in mirrors to reflect light into the darker areas. It feels like there is good energy in the space. And it’s not about spending a lot; it’s about being tasteful and picking the right elements and getting the size of your furniture right.”

Ramoul, who shares her new apartment with her cat, Radisson – so named so because she rescued it on the streets near the Radisson hotel – could not be happier with her new home.

“When I first met Nisrine, I told her I wanted an elegant, comfortable, warm interior,” she says. “From there on, the journey has been full of excitement and joy. Nisrine kept a simple classy touch, and translated my life and style into my dream home.

“Going back to my apartment is like being in love. I’m excited to use my new bed; happy to sit on my pristine new sofa. And even though the project ended four months ago, I’m still living my honeymoon. I want to cherish my beautiful nest every night.”

sdenman@thenational.ae

Hotel Silence
Auður Ava Ólafsdóttir
Pushkin Press

Tips for holiday homeowners

There are several factors for landlords to consider when preparing to establish a holiday home:

  • Revenue potential of the unit: location, view and size
  • Design: furnished or unfurnished. Is the design up to standard, while being catchy at the same time?
  • Business model: will it be managed by a professional operator or directly by the owner, how often does the owner wants to use it for personal reasons?
  • Quality of the operator: guest reviews, customer experience management, application of technology, average utilisation, scope of services rendered

Source: Adam Nowak, managing director of Ultimate Stay Vacation Homes Rental

Company Profile

Name: HyveGeo
Started: 2023
Founders: Abdulaziz bin Redha, Dr Samsurin Welch, Eva Morales and Dr Harjit Singh
Based: Cambridge and Dubai
Number of employees: 8
Industry: Sustainability & Environment
Funding: $200,000 plus undisclosed grant
Investors: Venture capital and government

Sarfira

Director: Sudha Kongara Prasad

Starring: Akshay Kumar, Radhika Madan, Paresh Rawal

Rating: 2/5

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

 

Company: Instabug

Founded: 2013

Based: Egypt, Cairo

Sector: IT

Employees: 100

Stage: Series A

Investors: Flat6Labs, Accel, Y Combinator and angel investors

ASHES FIXTURES

1st Test: Brisbane, Nov 23-27 
2nd Test: Adelaide, Dec 2-6
3rd Test: Perth, Dec 14-18
4th Test: Melbourne, Dec 26-30
5th Test: Sydney, Jan 4-8

Company profile

Name: Tratok Portal

Founded: 2017

Based: UAE

Sector: Travel & tourism

Size: 36 employees

Funding: Privately funded

The years Ramadan fell in May

1987

1954

1921

1888

if you go

The flights
The closest international airport to the TMB trail is Geneva (just over an hour’s drive from the French ski town of Chamonix where most people start and end the walk). Direct flights from the UAE to Geneva are available with Etihad and Emirates from about Dh2,790 including taxes.

The trek
The Tour du Mont Blanc takes about 10 to 14 days to complete if walked in its entirety, but by using the services of a tour operator such as Raw Travel, a shorter “highlights” version allows you to complete the best of the route in a week, from Dh6,750 per person. The trails are blocked by snow from about late October to early May. Most people walk in July and August, but be warned that trails are often uncomfortably busy at this time and it can be very hot. The prime months are June and September.

 

 

SPEC SHEET: APPLE M3 MACBOOK AIR (13")

Processor: Apple M3, 8-core CPU, up to 10-core CPU, 16-core Neural Engine

Display: 13.6-inch Liquid Retina, 2560 x 1664, 224ppi, 500 nits, True Tone, wide colour

Memory: 8/16/24GB

Storage: 256/512GB / 1/2TB

I/O: Thunderbolt 3/USB-4 (2), 3.5mm audio, Touch ID

Connectivity: Wi-Fi 6E, Bluetooth 5.3

Battery: 52.6Wh lithium-polymer, up to 18 hours, MagSafe charging

Camera: 1080p FaceTime HD

Video: Support for Apple ProRes, HDR with Dolby Vision, HDR10

Audio: 4-speaker system, wide stereo, support for Dolby Atmos, Spatial Audio and dynamic head tracking (with AirPods)

Colours: Midnight, silver, space grey, starlight

In the box: MacBook Air, 30W/35W dual-port/70w power adapter, USB-C-to-MagSafe cable, 2 Apple stickers

Price: From Dh4,599

Results:

Women:

1. Rhiannan Iffland (AUS) 322.95 points
2. Lysanne Richard (CAN) 285.75
3. Ellie Smart (USA) 277.70

Men:

1. Gary Hunt (GBR) 431.55
2. Constantin Popovici (ROU) 424.65
3. Oleksiy Prygorov (UKR) 392.30

Kill

Director: Nikhil Nagesh Bhat

Starring: Lakshya, Tanya Maniktala, Ashish Vidyarthi, Harsh Chhaya, Raghav Juyal

Rating: 4.5/5

Feeding the thousands for iftar

Six industrial scale vats of 500litres each are used to cook the kanji or broth 

Each vat contains kanji or porridge to feed 1,000 people

The rice porridge is poured into a 500ml plastic box

350 plastic tubs are placed in one container trolley

Each aluminium container trolley weighing 300kg is unloaded by a small crane fitted on a truck

How to join and use Abu Dhabi’s public libraries

• There are six libraries in Abu Dhabi emirate run by the Department of Culture and Tourism, including one in Al Ain and Al Dhafra.

• Libraries are free to visit and visitors can consult books, use online resources and study there. Most are open from 8am to 8pm on weekdays, closed on Fridays and have variable hours on Saturdays, except for Qasr Al Watan which is open from 10am to 8pm every day.

• In order to borrow books, visitors must join the service by providing a passport photograph, Emirates ID and a refundable deposit of Dh400. Members can borrow five books for three weeks, all of which are renewable up to two times online.

• If users do not wish to pay the fee, they can still use the library’s electronic resources for free by simply registering on the website. Once registered, a username and password is provided, allowing remote access.

• For more information visit the library network's website.

Pox that threatens the Middle East's native species

Camelpox

Caused by a virus related to the one that causes human smallpox, camelpox typically causes fever, swelling of lymph nodes and skin lesions in camels aged over three, but the animal usually recovers after a month or so. Younger animals may develop a more acute form that causes internal lesions and diarrhoea, and is often fatal, especially when secondary infections result. It is found across the Middle East as well as in parts of Asia, Africa, Russia and India.

Falconpox

Falconpox can cause a variety of types of lesions, which can affect, for example, the eyelids, feet and the areas above and below the beak. It is a problem among captive falcons and is one of many types of avian pox or avipox diseases that together affect dozens of bird species across the world. Among the other forms are pigeonpox, turkeypox, starlingpox and canarypox. Avipox viruses are spread by mosquitoes and direct bird-to-bird contact.

Houbarapox

Houbarapox is, like falconpox, one of the many forms of avipox diseases. It exists in various forms, with a type that causes skin lesions being least likely to result in death. Other forms cause more severe lesions, including internal lesions, and are more likely to kill the bird, often because secondary infections develop. This summer the CVRL reported an outbreak of pox in houbaras after rains in spring led to an increase in mosquito numbers.

COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

COMPANY PROFILE

Company: Eco Way
Started: December 2023
Founder: Ivan Kroshnyi
Based: Dubai, UAE
Industry: Electric vehicles
Investors: Bootstrapped with undisclosed funding. Looking to raise funds from outside

Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

The biog

Hobby: "It is not really a hobby but I am very curious person. I love reading and spend hours on research."

Favourite author: Malcom Gladwell 

Favourite travel destination: "Antigua in the Caribbean because I have emotional attachment to it. It is where I got married."