The partnership between Myrkott and the streaming platform will bring a range of Saudi-focused shows and films to Netflix. Courtesy Netflix
The partnership between Myrkott and the streaming platform will bring a range of Saudi-focused shows and films to Netflix. Courtesy Netflix
The partnership between Myrkott and the streaming platform will bring a range of Saudi-focused shows and films to Netflix. Courtesy Netflix
The partnership between Myrkott and the streaming platform will bring a range of Saudi-focused shows and films to Netflix. Courtesy Netflix

Saudi animation studio behind 'Masameer' signs five-year deal with Netflix


Razmig Bedirian
  • English
  • Arabic

Myrkott, the Saudi Arabian studio behind Masameer, the animated series for adults, has signed a five-year exclusive partnership with Netflix.

The deal means new seasons of Masameer, as well as a range of Masameer films, will be produced for the streaming platform. Previous seasonswill undergo special edits before being added to Netflix's expanding catalogue of regional content.

An entirely new animated series is also reportedly part of the deal. However, it could be a while before we find out more about that project.

Myrkott is the studio in Riyadh behind the animation franchise 'Masameer'. Courtesy Netflix
Myrkott is the studio in Riyadh behind the animation franchise 'Masameer'. Courtesy Netflix

“Myrkott is at the forefront of creative storytelling and animation in the region,” Nuha El Tayeb, Netflix's director of content acquisitions for the Menat region, said in a statement.

“We are continually investing in authentic stories from Saudi Arabia to share their stories across the Arab world and globally. We want to give our members access to great stories that can travel far and wide.”

Abdulaziz Almuzaini, chief executive and co-founder of Myrkott, said the group is thinking about the partnership beyond its production aspects. "By working with Netflix we inspire Saudi and Arab talents to dream big and support an ecosystem that recognises equal opportunity, talent and creativity. These are the values that fuelled Myrkott in its pursuit of excellence throughout the years."

Earlier this year, the animation studio released Masameer: The Movie on Netflix. The film follows the adventures of Saad, Saltooh and Kalb as they try to join a superhero group after hitting rock bottom.

Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Heavily-sugared soft drinks slip through the tax net

Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.

Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.

A 680ml can of Arizona Iced Tea costs just Dh6.

Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.

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Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
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Started: October 2020

Founders: Ahmad Hammouda and Seif Amr

Based: Cairo, Egypt

Sector: FinTech

Initial investment: pre-seed of $800,000

Funding stage: series A; $20 million

Investors: Tiger Global, Beco Capital, Prosus Ventures, Y Combinator, Global Ventures, Abdul Latif Jameel, Endure Capital, 4DX Ventures, Plus VC,  Rabacap and MSA Capital

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• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

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Name: Airev
Started: September 2023
Founder: Muhammad Khalid
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Investment stage: Series A
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Starring: Donald Glover, Seth Rogen, John Oliver

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What vitamins do we know are beneficial for living in the UAE

Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

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