Dubai resident fulfils dreams as hundreds of workers perform Umrah for free


Ali Al Shouk
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A Dubai resident helped hundreds of workers perform Umrah free of charge this year to ensure nobody was priced out of completing the spiritual journey.

Sophia Addas, a director at Deloitte Middle East, was inspired to launch a community campaign after talking to a cleaner last year who said it was her dream to travel to Makkah for Umrah if money was no object.

It led her to team up with family and friends to pay for the woman's trip and set her on a path to help 400 more UAE workers to travel from Dubai to Saudi Arabia since April.

“The woman, Khadija, started crying and told me that she would love to go for Umrah. Her answer sparked the idea of helping workers to perform Umrah,” Ms Addas said. “I arranged for an Umrah trip for her, and she came back very happy. It is a spiritual journey,” she said.

Driving up support

Ms Addas has since established a company – called Umrah 4 Labour Workers – where those who have never been on the Umrah pilgrimage can apply for free visits to Makkah and the city of Madinah. Organisations and individuals are invited to donate the Dh1,500 cost of the package.

Sophia Addas, left, helps workers complete documents so they can perform Umrah. Photo: Umrah4 Labour Workers
Sophia Addas, left, helps workers complete documents so they can perform Umrah. Photo: Umrah4 Labour Workers

Umrah can be performed at any time of the year – apart from when the Hajj pilgrimage is observed – and while not deemed compulsory, is a cherished cornerstone of the Islamic faith for millions.

“My target is to send one million workers to Umrah,” said Ms Addas, who is from Saudi Arabia and has lived in Dubai since 2021. “The feedback was incredible. I wanted to give back to the community. It’s a rewarding feeling because we owe so much to the people around us.”

She found that it typically costs Dh4,500 to perform Umrah, including travel costs from the Emirates. However, she contacted the Al Suwaigh Umrah company in Saudi Arabia which told her she could send 49 workers in a bus for between Dh1,100 and Dh1,500 each for one week.

“The price includes everything from the visa, insurance, transportation, food and accommodation,” she said. “Many people wanted to buy Umrah packages and send the workers. I became the connection point between the workers, Umrah company and people.”

Nine convoys carrying 401 workers have set off for Saudi Arabia since April as part of a growing initiative. “We have 1,500 workers on the waiting list now. Bus number 10 will be departing in November,” she said.

High demand

“Individuals can buy Umrah package for workers. Companies can also come to us and book a bus to send their workers to Umrah.”

Workers can apply on the company's website in several languages and should have a valid Emirates ID and passport. They must have never performed Umrah before. Ms Addas sets up WhatsApp groups for each group of pilgrims and welcomes them back with flowers.

“I feel those workers are my little brothers. Providing them with the opportunity to perform Umrah could have a huge impact on their lives and faith,” she said.

Mohammed Asad, from Pakistan, in Makkah. Photo: Mohammed Asad.
Mohammed Asad, from Pakistan, in Makkah. Photo: Mohammed Asad.

Dreams come true

Mohammed Asad, 27 and from Pakistan, works as an office boy. He said he could not believe it when he was told he could perform Umrah free of charge.

“Performing Umrah is my best dream. I was thrilled when I went to Umrah thanks to Sophia. She is a good person and made my lifelong dream come true,” Mr Asad told The National.

“I really loved the way they guided me throughout the trip. I’m grateful to have the opportunity. Any worker who can’t afford to go to Umrah should submit a request to fulfil the dream. I’m grateful and hope to perform Umrah for a second time with my family who are based in Pakistan.”

Mohammed Rafique, a Dubai worker, in Makkah. Photo: Umrah4 Labour Workers
Mohammed Rafique, a Dubai worker, in Makkah. Photo: Umrah4 Labour Workers

Mohammed Rafique, a machine operator from Pakistan who lives in Dubai's Al Quoz district, was thrilled to make the journey to Saudi Arabia.

‘Thanks to Allah for this blessed and wonderful experience of my whole life to go Makkah and perform Umrah. I’m grateful to the team who sent us on this wonderful journey,” said Mr Rafique. “They helped us a lot to enhance and fulfil our spiritual beliefs.”

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Tips for SMEs to cope
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The Hindu festival is at once a celebration of the autumn harvest and the triumph of good over evil, as outlined in the Ramayana.

According to the Sanskrit epic, penned by the sage Valmiki, Diwali marks the time that the exiled king Rama – a mortal with superhuman powers – returned home to the city of Ayodhya with his wife Sita and brother Lakshman, after vanquishing the 10-headed demon Ravana and conquering his kingdom of Lanka. The people of Ayodhya are believed to have lit thousands of earthen lamps to illuminate the city and to guide the royal family home.

In its current iteration, Diwali is celebrated with a puja to welcome the goodness of prosperity Lakshmi (an incarnation of Sita) into the home, which is decorated with diyas (oil lamps) or fairy lights and rangoli designs with coloured powder. Fireworks light up the sky in some parts of the word, and sweetmeats are made (or bought) by most households. It is customary to get new clothes stitched, and visit friends and family to exchange gifts and greetings.  

 

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

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“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

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The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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