A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artificial intelligence. Ben Sellon/AP
A farmer adjusts a cow's IDA, or “The Intelligent Dairy Farmer’s Assistant”, which device uses a motion-sensing device attached to the cow’s neck to transmit its movements to a program driven by artif

AI for cows gives farmers a hoof up


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Is the world ready for cows armed with artificial intelligence?

No time to ruminate on that because the moment has arrived, thanks to a Dutch company that has married two technologies - motion sensors and AI - with the aim of bringing the barnyard into the 21st century.

The company, Connecterra, has brought its IDA system , or "The Intelligent Dairy Farmer's Assistant", to the United States after having piloted it in Europe for several years.

IDA uses a motion-sensing device attached to a cow's neck to transmit its movements to a program driven by AI. The sensor data, when aligned repeatedly with real-world behaviour, eventually allows IDA to tell from data alone when a cow is chewing cud, lying down, walking, drinking or eating.

On the cow’s neck is a device called IDA, or “The Intelligent Dairy Farmer’s Assistant,” created by Connecterra. Marina Hutchinson/AP
On the cow’s neck is a device called IDA, or “The Intelligent Dairy Farmer’s Assistant,” created by Connecterra. Marina Hutchinson/AP

Those indicators can predict whether a particular cow is ill, has become less productive, or is ready to breed - alerting the farmer to changes in behavior that might otherwise be easily missed.

"It would just be impossible for us to keep up with every animal on an individual basis," says Richard Watson, one of the first four US farmers to use IDA since it launched commercially in December.

Mr Watson, who owns the Seven Oaks Dairy in Waynesboro, Georgia, says having a computer identify which cows in his 2,000-head herd need attention could help improve farm productivity as much as 10 per cent, which would mean hundreds of thousands of dollars to his family.

"If we can prove out that these advantages exist from using this technology ... I think adoption of IDA across a broad range of farming systems, particularly large farming systems, would be a no-brainer," he says.

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Dairy farming is just one industry benefiting from AI, which is being applied in fields as diverse as journalism, manufacturing and self-driving cars. In agriculture, AI is being developed to estimate crop health using drone footage and parse out weed killer between rows of cotton.

Yasir Khokhar, the former Microsoft employee who is the founder and CEO of Connecterra, says the inspiration for the idea came after living on a dairy farm south of Amsterdam.

"It turns out the technology farmers use is really outdated in many respects," he says. "What does exist is very cumbersome to use, yet agriculture is one of those areas that desperately needs technology."

A Moocall device is seen on the tail of a pregnant dairy cow at the Mackinson Dairy Farm. The device monitors the cow's movements and will trigger a text message to announce that the cow is about to give birth. Teresa Crawford/AP
A Moocall device is seen on the tail of a pregnant dairy cow at the Mackinson Dairy Farm. The device monitors the cow's movements and will trigger a text message to announce that the cow is about to give birth. Teresa Crawford/AP

Underlying IDA is Google's open-source TensorFlow programming framework, which has helped spread AI to many disciplines. It's a language built on top of the commonly used Python code that helps connect data from text, images, audio or sensors to neural networks - the algorithms that help computers learn. The language has been downloaded millions of times and has about 1,400 people contributing code, only 400 of whom work at Google, according to product manager Sandeep Gupta.

He says TensorFlow can be used by people with only high-school level math and some programming skills.

"We're continuing this journey making it easier and easier to use," Mr Gupta says.

TensorFlow has been used to do everything from helping Nasa scientists find planets using the Kepler telescope to assisting a tribe in the Amazon detect the sounds of illegal deforestation, according to Google spokesman Justin Burr.

Google hopes users adapt the open-source code to discover new applications that the company could someday use in its own business.

A farmer uses a phone to monitor a cow's IDA. Ben Sellon AP
A farmer uses a phone to monitor a cow's IDA. Ben Sellon AP

Even without AI, sensors are helping farmers keep tabs on their herds.

Mary Mackinson Faber, a fifth-generation farmer at the Mackinson Dairy Farm near Pontiac, Illinois, says a device attached to a cow's tail developed by Irish company Moocall sends her a text when a cow is ready to give birth, so she can be there to make sure nothing goes wrong. Moocall doesn't use AI - it simply sends a text when a certain threshold of spinal contractions in the tail are exceeded.

While she calls it a "great tool", she says it takes human intuition to do what's right for their animals.

"There are certain tasks that it can help with, and it can assist us, but I don't think it will ever replace the human."

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  • 2013: "Financial and logistical support from Germany for Hezbollah in Lebanon supports the armed struggle against Israel ... Hezbollah supporters in Germany hold back from actions that would gain publicity." Supporters in Germany: 950
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Source: Federal Office for the Protection of the Constitution

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Kolkata Knight Riders 245/6 (20 ovs)
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While you're here
Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
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