Tom Brady and the New England Patriots set out on their latest quest for success on Thursday as the National Football League season kicks off with the Super Bowl champions once again the team to beat.
Brady, who clinched a record fifth Super Bowl with February's comeback victory against Atlanta Falcons, would become the oldest quarterback in history to win the title if the Patriots defend their crown in Minneapolis next year.
The 40-year-old launches his 18th season in the NFL at Gillette Stadium on Thursday night with the traditional banner-raising opener against the Kansas City Chiefs.
Yet at a time when most players of his generation are thinking about riding off into the sunset - if they had not already done so - Brady says there is no end in sight to a glittering career.
"I think my mid-40s is a place that I know I can get to," Brady reflected.
"Once I'm there, I can evaluate what's happening in my life and go from there. There's no question in my mind I'll be able to do it. I know what to do. I know how efficient I am. I know what it takes."
That sense of steely determination is reflected in the lengths Brady is willing to go to in order to elevate his game to the next level.
During the off-season, he analysed every offensive play from the 2016-2017 campaign, including the Super Bowl, at least twice in order to pinpoint areas in need of improvement.
"That's why experience is so good, for things like that," Brady told Sports Illustrated. "I know exactly what I'm looking for now."
The chilling aspect for the rest of the league to consider is that the Patriots look to have strengthened during the off-season thanks to some typically shrewd trading by head coach Bill Belichick.
While the season-ending injury suffered last month by Brady's favourite receiver, Julian Edelman, is an undoubted blow, it is offset by the return to fitness of tight end Rob Gronkowski, absent for most of last year.
The addition of wide receiver Brandin Cooks from the New Orleans Saints also gives Brady a potent new offensive outlet, while the arrival of Pro Bowl cornerback Stephon Gilmore strengthens the defense.
The relatively smooth build-up has even prompted some to wonder if the Patriots are capable of going 19-0, a decade after falling one game short of that target with their Super Bowl defeat to the New York Giants in 2008.
Brady however is not getting distracted by the talk of an unbeaten season, knowing full well how quickly best-laid plans can go awry.
"It's a challenging season. It's a marathon. It's going to take a lot of good football to get where we need to be," he said.
"Football is very humbling. You may think you have it. You go out there and practice it and things go well, and then you go to a particular game and they do things that maybe you haven't worked on or thought about or talked about.
"We're prepared. We're confident. But you've still got to go out and do it."
The biggest threat to the Patriots' hopes of a sixth Super Bowl could come from another team led by a veteran quarterback, the Pittsburgh Steelers and Ben Roethlisberger.
Though comfortably beaten by the Patriots in the AFC Championship game last season, the Steelers have strengthened with the addition of wide receiver Juju Smith-Schuster and outside linebacker TJ Watt, the younger brother of Houston Texans star J.J. Watt.
Pittsburgh, who open their campaign against Cleveland Browns on Sunday, will also welcome back talented receiver Martavis Bryant, who returns after missing the entirety of 2016 through suspension.
"Expectations are high, and they need to be," quarterback Ben Roethlisberger said.
Company Profile
Company name: Big Farm Brothers
Started: September 2020
Founders: Vishal Mahajan and Navneet Kaur
Based: Dubai Investment Park 1
Industry: food and agriculture
Initial investment: $205,000
Current staff: eight to 10
Future plan: to expand to other GCC markets
The specs
Engine: 4.0-litre V8 twin-turbocharged and three electric motors
Power: Combined output 920hp
Torque: 730Nm at 4,000-7,000rpm
Transmission: 8-speed dual-clutch automatic
Fuel consumption: 11.2L/100km
On sale: Now, deliveries expected later in 2025
Price: expected to start at Dh1,432,000
Skoda Superb Specs
Engine: 2-litre TSI petrol
Power: 190hp
Torque: 320Nm
Price: From Dh147,000
Available: Now
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
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On racial profiling at airports
AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street
The seven points are:
Shakhbout bin Sultan Street
Dhafeer Street
Hadbat Al Ghubainah Street (outbound)
Salama bint Butti Street
Al Dhafra Street
Rabdan Street
Umm Yifina Street exit (inbound)
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if you go
The flights
Direct flights from the UAE to the Nepalese capital, Kathmandu, are available with Air Arabia, (www.airarabia.com) Fly Dubai (www.flydubai.com) or Etihad (www.etihad.com) from Dh1,200 return including taxes. The trek described here started from Jomson, but there are many other start and end point variations depending on how you tailor your trek. To get to Jomson from Kathmandu you must first fly to the lake-side resort town of Pokhara with either Buddha Air (www.buddhaair.com) or Yeti Airlines (www.yetiairlines.com). Both charge around US$240 (Dh880) return. From Pokhara there are early morning flights to Jomson with Yeti Airlines or Simrik Airlines (www.simrikairlines.com) for around US$220 (Dh800) return.
The trek
Restricted area permits (US$500 per person) are required for trekking in the Upper Mustang area. The challenging Meso Kanto pass between Tilcho Lake and Jomson should not be attempted by those without a lot of mountain experience and a good support team. An excellent trekking company with good knowledge of Upper Mustang, the Annaurpuna Circuit and Tilcho Lake area and who can help organise a version of the trek described here is the Nepal-UK run Snow Cat Travel (www.snowcattravel.com). Prices vary widely depending on accommodation types and the level of assistance required.
David Haye record
Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
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PROFILE OF SWVL
Started: April 2017
Founders: Mostafa Kandil, Ahmed Sabbah and Mahmoud Nouh
Based: Cairo, Egypt
Sector: transport
Size: 450 employees
Investment: approximately $80 million
Investors include: Dubai’s Beco Capital, US’s Endeavor Catalyst, China’s MSA, Egypt’s Sawari Ventures, Sweden’s Vostok New Ventures, Property Finder CEO Michael Lahyani
TOURNAMENT INFO
Women’s World Twenty20 Qualifier
Jul 3- 14, in the Netherlands
The top two teams will qualify to play at the World T20 in the West Indies in November
UAE squad
Humaira Tasneem (captain), Chamani Seneviratne, Subha Srinivasan, Neha Sharma, Kavisha Kumari, Judit Cleetus, Chaya Mughal, Roopa Nagraj, Heena Hotchandani, Namita D’Souza, Ishani Senevirathne, Esha Oza, Nisha Ali, Udeni Kuruppuarachchi