Rove Downtown Dubai: A fashionable destination

Welcoming artwork in entrance. Courtesy Rove Downtown Dubai
Welcoming artwork in entrance. Courtesy Rove Downtown Dubai

The September issue of Luxury magazine saw the fashion team head to Rove Downtown Dubai, to check out the new concept hotel. The property, which opened in May, was a natural choice of location for this month’s cover story.

Rove Downtown offers a new approach to hotel stays in Dubai, and is aimed at the savvy destination traveller, who expects top notch quality, at affordable prices. Its stylish rooms, set within a curated living art space, features all the key elements one expects from an upscale hotel, but delivered without any of the fuss.

This fresh take has been achieved by taking a good look at the complete hotel experience, and trimming excess to focus attention on the essentials.

Take arrival, for example. In a region used to valet parking, Rove simply asks customers to park their own cars. This one difference has a two fold effect: firstly, it eliminates the scrum of cars normally found around hotel doors; and secondly, it reduces the number of staff needed – lower running costs on things like staffing equates to lower hotel bills. Room service has also been done away with, instead offering clients an on site shop that stocks everything from fresh fruit to toothpaste, or a cafeteria, open from 6.30am to 10.30pm daily. There is even an in house launderette for washing clothes, and secure lockers for luggage and shopping.

Rooms are priced on the view, rather than the size, of which there is only one. It seems reasonable to pay a premium to over look the worlds tallest building, yet with prices starting at Dh380, it will hardly break the bank. Rooms are well designed, with huge windows that flood the space with natural light. Meanwhile, minimal, well chosen furniture, in crisp whites and neutrals — save for the artwork on the walls, which offers a pop of colour — creates a welcoming living space.

The hotel reception feels more like a chic cafe than a hotel lobby, with tented seating, a PlayStation area carved from a shipping container and decked out with adult sized bean bags, as well as funky plastic rocking horses for kids. The whole area is casually scattered with curated contemporary art, put together in collaboration with Capsule Arts, who offered their expertise in bringing together some of the best emerging artists from the region.

Published: September 13, 2016 04:00 AM

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