March 26 marks Air Max Day — a social media-driven holiday propagated by athletic brand Nike. Come this Saturday, March 26, shoe-lovers all around the globe will be snapping photos of their feet, and uploading them to Instagram. Expect to see hashtags like #shoegame, #shoeselfie, #Airmaxday, and #Nike accompanying pictures of printed, solid, panelled and textured trainers, all sporting the trademark Nike "swoosh" icon and Air-Sole bubble below the heel.
To celebrate the occasion, a pair of exclusive trainers made in collaboration with designer Tinker Hatfield will be released online and at select Nike stores on March 26. The shoe, named the Nike Air Max 90 Ultra Superfly T, features black, white, navy blue and oxblood colours, and is clearly inspired by football. "I've always taken a hierarchical approach to design, where I start by thinking about some kind of pinnacle user. I get there better if I zero in on a higher-level performer. In other words, I begin by thinking about an athlete — such as a world-class athlete or a past athlete. That initiates the whole notion of what style is to me," says Hatfield.
If you've been meaning to jump on the trainer bandwagon for some time, but haven't yet found the perfect pair, head to your latest Nike retailer and choose from the latest collection in store. If you're on a budget, pay a visit to the Sun and Sand Sports outlet on Sheikh Zayed Road, which stocks discounted Nike styles from older seasons. Or, if you're not necessarily looking for an athletic shoe, but more for a fashion accessory, Asos and Net-a-Porter offer some great Nike Air Max styles online. See some of our favourite picks from Net-a-Porter in the gallery above.