What happened to Dubai Music Week?

Ellie Goulding performs during Dubai Music Week 2015 at Dubai World Trade Centre. Cedric Ribeiro / Getty Images

Some of you might have woken up this morning — September 1 — to be reminded by Facebook that you have an event to go called Dubai Music Week 2016.

Don’t worry, you didn’t miss the news — it simply isn’t happening. Right now at least.

Last year in September, the home-grown music festival hosted headliners Ellie Goulding, Jason Derulo and 30 Seconds to Mars over a long weekend at Dubai Trade Centre, alongside panel talks and a free stage for local acts. At the time, promoters Live Nation promised that a five-year plan was in place, and shared hopes to establish an annual event as the Middle's East's answer to Texas arts happening South by Southwest.

While it won’t be happening in September, the good news is Dubai Music Week is set to return — we just can’t tell you when.

A spokesperson said: “There are multiple partners involved in Dubai Music Week. We are all working hard together to finalise dates for the next season.”

It is not the first delay Dubai Music Week has endured, with two years passing between the previous two events. The concept was founded as a more industry focused happening in September 2013, in partnership with special guest Quincy Jones’s Global Gumbo Group, neither of which were involved in last year’s follow-up.

Nor would it be the first high-profile music event to suddenly vanish without trace. After two successful annual events, Blended festival failed to return to Dubai Media City in May 2016. Previous gigs were headlined by the likes of Kasabian, Robin Thicke and Diana Krall.

Elsewhere dance music fans were left crestfallen following the sudden disappearance of Creamfields Abu Dhabi. The iconic British brand hosted a run of at least six huge parties on Yas Island, most recently in December 2014.

The event’s last tweet, in July 2015, asked: “Who’s ready for some #Creamfields this year????”.

No one, clearly.