A daily newspaper targeting UAE sports fans will launch on Wednesday, according to its Abu Dhabi-based publisher.
Sport 360°, an English-language daily, will cover a number of sports, with a special focus on motor racing, equestrianism, cricket and football.
"We're going to launch on September 29th," said Michael Chalhoub, chief executive of Gulf Sports Media, which will produce the newspaper out of twofour54, Abu Dhabi's media hub.
Didier Brun, the former chief executive of Dubai-based English-language daily Khaleej Times, is on board as publisher, Mr Chalhoub said.
As The National
, the newspaper will initially be distributed in the UAE, with possible expansion elsewhere in the region.