On.DXB: Dubai is getting its own version of South by Southwest

A three-day media and entertainment festival is set to launch in the UAE this November

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A new media, music and entertainment festival is coming to the UAE. On.DXB is set to be Dubai's version of the famous South by Southwest, a gathering of major industry names from across regional and international media, entertainment and content-development industries.

The festival will be held from Thursday, November 21 until Saturday, November 23. It is set to "include engaging sessions, keynote talks, live pitches, workshops and panel discussions led by international experts and major companies across the film, game, video, and music industries".

On.DXB is set to being media and entertainment experts from around the world to Dubai for three days of panel discussions, workshops, talks and live music. Courtesy On.DXB 

No names have been announced, but organisers have hinted at "live music and talks by global celebrities".

Set to be held at Dubai Studio City and created by Dubai Media City, the festival plans to "bring decision makers, specialists, leading international companies and investors together with local and regional talent".

"The launch of On.DXB comes as Dubai is named Arab Media Capital for 2020. This emphasises the important strategic role of Dubai in elevating the regional media and entertainment sector's status on a global level, through its state-of-the-art infrastructure and stimulating business environment for innovation and leadership," Majed Al Suwaidi, managing director of Dubai Media City, says of the event."It is an innovative model aimed at attracting and enhancing the best talent in the region."

More information is available at www.ondxbfest.com