Novo Cinemas opens at World Trade Center, Abu Dhabi

novo cool (standard seats) and novo edge (back of the house seating) -- handout photos of the new Novo Cinema (formerly Grand Cinemas) at World Trade Center Mall in Abu Dhabi, which opened it's doors May 2014. 

CREDIT: Courtesy Novo
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There’s a new cinema in town for Abu Dhabi film fans. Novo Cinema, on the third floor of the World Trade Center Mall, opens to the public today. Formerly called Grand Cinemas, the new Novo name was unveiled last night at a special press preview. More than 1,400 seats are spread out among the eight theatres over two floors, including the premium seven-star screen with reclining leather seats, your own pillow and blanket at a cost of Dh150. Other prices are: NOVO COOL, standard seating, Dh35; NOVO EDGE, back row, Dh50; NOVO SKY, balcony, Dh50; NOVO 3D, Dh50.